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2015 | OriginalPaper | Buchkapitel

29. Shopping in the (Business) Ethics Supermarket? On the Relationship Between Value Pluralism and Management

verfasst von : Prof. Dr. Stefan Heinemann, Prof. Dr. Ralf Miggelbrink

Erschienen in: New Perspectives on Corporate Social Responsibility

Verlag: Springer Fachmedien Wiesbaden

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Abstract

In this chapter, we argue that the plurality of values in global business raises questions and challenges in company management that the companies, their workforce, management, customers, suppliers and ultimately all other stakeholders, are barely able to address and answer without the normative realm coming into view. The concept of the faith-friendly company (Miller) similarly stems from the American public theology agenda, which in a sense has succeeded the concept of civil religion: rather than powerful indoctrination of a metareligious ethical consensus, here different religious and ethical convictions are the focus. The logic of the faith-friendly company dictates that reason and understanding, based on the individual experiences and practices of employees, partners and customers in handling with the reality of the Absolute, are essential. The authors claim that the ethical supermarket is not an attractive management solution; it renders faith-friendly business impossible and ultimately endangers the assumption of social responsibility with any conviction. This concept responds to the dilemma of companies not being able to prescribe religion to their employees but still needing some kind of connection between them and the reality of the Absolute, together with the necessary religious plurality.

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Vorheriges Kapitel Transdisciplinary Teaching of CSR by Systemic Constellations
Nächstes Kapitel Can Service Learning Foster a Social Responsibility Among Students?—A Didactical Analysis and Empirical Case-Study in Business Education at a German University
Fußnoten
1
Singer 2014. The interesting question is, if present or future human beings are the only acceptable stakeholders. Without a special concept of a ( three-)personal divine being(s) even future human beings cannot be considered being stakeholders. Simply because it is not easy to grant future generation rights without at least some idea of an ultimate foundation of moral values.
 
2
Ibidem “We can conclude that the United States remains one of the most religious in the club of rich countries […].” The secularization in Germany can be understood as the diminishment of Christian Churches in modern Western societies according to morality and the way it binds together people (Pollack 2003).
 
4
For the strong opposite see Mearsheimer 1998.
 
6
See also the “Baby Loup” affair—giving legal backing for the Paprec decision. Retrieved March 3, 2014, from http://​www.​lemonde.​fr/​societe/​article/​2013/​11/​27/​l-affaire-baby-loup-en-quatre-questions_​3520954_​3224.​html.
 
9
For norms and their creation in companies (also with regard to the Prisoner’s dilemma) see also Gröneweg & Matiaske 2012.
 
10
Bellah 1967; Lübbe 1981.
 
11
Retrieved March 3, 2014, from http://www.public-theology.de/andhttp://www.brill.com/international-journal-public-theology;Miggelbrink2011.
 
12
Follett speaks about the average person, not about managers. Her influences got back to German Idealism, especially Hegel and Fichte, see Mele (2006, p. 5, footnote 2). Of course Hegel is not just a monist, opponing against dualism. His objective idealism is a synthesis of monism and dualism.
 
13
Another argument why the rational choice might be not that rational.
 
14
The authors have already attempted this in connection with medical ethics (Heinemann and Miggelbrink 2011). There they present various ethical positions without hiding their own (e.g., Heinemann 2014).
 
15
There were admittedly just as many wars. But they—and this challenges a stubborn prejudice against the apparent violent predisposition of monotheistic religions—were based on misinterpretation, irrational misinterpretation of the substance of the relevant beliefs, and thereby on an ungodly concept of God.
 
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Metadaten
Titel
Shopping in the (Business) Ethics Supermarket? On the Relationship Between Value Pluralism and Management
verfasst von
Prof. Dr. Stefan Heinemann
Prof. Dr. Ralf Miggelbrink
Copyright-Jahr
2015
Buch
New Perspectives on Corporate Social Responsibility

Print ISBN: 978-3-658-06793-9

Electronic ISBN: 978-3-658-06794-6

Copyright-Jahr: 2015

DOI
https://doi.org/10.1007/978-3-658-06794-6_29

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