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Special issue ofJournal of the Academy of Marketing Science on “Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue”

Titel: Special issue ofJournal of the Academy of Marketing Science on “Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue”
Publikationsdatum: 01.03.2006
DOI: https://doi.org/10.1177/009207030603400225
Verlag: Springer-Verlag
Zeitschrift: Journal of the Academy of Marketing Science Official Publication of the Academy of Marketing Science
Ausgabe 2/2006
Print ISSN: 0092-0703
Elektronische ISSN: 1552-7824