nach oben

Management Review Quarterly

Erschienen in:

01.02.2013 | State-of-the-Art

State of the Art der Forschung zum Interkulturellen Konsumentenverhalten. Eine Analyse der Literatur von 2005 bis 2010

verfasst von: Stefan Hoffmann, Sophia Fischer, Uta Schwarz, Robert Mai

Erschienen in: Management Review Quarterly | Ausgabe 1/2013

Einloggen

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config

KI-gestützte Suche

Aus

Zusammenfassung

Unternehmen, die mehrere Ländermärkte bearbeiten, stehen vor der Herausforderung, ihren Marketing-Mix an Kunden mit unterschiedlichen Wertvorstellungen anzupassen. Die interkulturelle Konsumentenforschung soll diesen Anpassungsprozess unterstützen und sucht deshalb nach Erklärungsansätzen zur Kultur(un)gebundenheit des Kaufverhaltens. Dieser Beitrag zielt darauf ab, anhand einer aktuellen Literaturanalyse zu klären, wie sich die Forschungsdisziplin in den Jahren von 2005 bis 2010 weiterentwickelt hat. 92 einschlägige Studien werden hinsichtlich ihres Forschungsansatzes, der Auswahl der Kultureinheiten, der Operationalisierung von Kultur und der betrachteten Form des Konsumentenverhaltens systematisch analysiert. Es zeigt sich, dass Quantität und Breite der interkulturellen Konsumentenforschung zunahmen und dass methodische Probleme teils überwunden werden konnten. Aufbauend auf der Literaturanalyse verdichtet dieser Beitrag die zentralen Erkenntnisse der Forschung im Betrachtungszeitraum und leitet Direktiven für die zukünftige Forschung ab.

Vorheriger Artikel Kundenbindung in Handels- und Serviceunternehmen – Die Wirkung von Kundenbindungsinstrumenten auf Einstellungen und Kaufverhalten

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Jetzt informieren

Aalto-Setälä V, Evanschitzky H, Kenning P, Vogel V (2006) Differences in consumer price knowledge between Germany and Finland. Int Rev Retail Distrib Consum Res 16(5):591–599 CrossRef

Abdullah NH, Sivakumaran B (2005) Unraveling cross-cultural differences: effects of observability self monitoring and desire for unique consumer products on tendency to seek variety. Adv Consum Res 6(1):127–135

Allen MW, Gupta R, Monnier A (2008) The interactive effect of cultural symbols and human values on taste evaluation. J Consum Res 35(2):294–308 CrossRef

An D, Kim SH (2007) A first investigation into the cross-cultural perceptions of Internet advertising: a comparison of Korean and American attitudes. J Int Consum Mark 20(2):49–65 CrossRef

Angulo LF, Prior D (2005) Cross-cultural consumer studies: current knowledge and future directions. Unpublished working paper, Universitat Autònoma de Barcelona, Barcelona

Arndt J (1978) Comments on cross-cultural consumer research. Adv Consum Res 5(1):705

Bauer E (2009) Internationale Marketingforschung: Informationsgewinnung für das Internationale Marketing, 4. Aufl. Oldenbourg, München CrossRef

Baumgartner H, Steenkamp J-BEM (2001) Response styles in marketing research: a cross-national investigation. J Mark Res 38(2):143–156 CrossRef

Baum D, Spann M (2011) Experimentelle Forschung im Marketing: Entwicklung und zukünftige Chancen. Marketing, ZFP 33(3):179–191

Berry JW (1989) Imposed etics-emics-derived etics: the operationalization of a compelling idea. Int J Psychol 24(6):721–735 CrossRef

Blackwell RD, Engel JF, Miniard PW (2006) Consumer behavior, 10. Aufl. Thomson South-Western, Mason

Blodgett JG, Bakir A, Hill D (2009) Complaining behavior: cross-cultural or situational? An exploratory study of Indian nationals living in the United States. Adv Consum Res 8(1):368

Bolton LE, Keh HT, Alba JW (2009) How do price fairness perceptions differ across culture? J Mark Res 47(3):564–576 CrossRef

Bóveda-Lambie AM, Rosen DE (2005) Cross-cultural research: a comparative analysis in the U.S. In: Walker BA, Houston MB (Hrsg) AMA summer educators’ conference. American Marketing Association, San Francisco, S 94–95

Brewer P, Venaik S (2010) GLOBE practices and values: a case of diminishing marginal utility? J Int Bus Stud 41(8):1316–1324 CrossRef

Brewer P, Venaik S (2011) Individualism–collectivism in Hofstede and GLOBE. J Int Bus Stud 42(3):436–445 CrossRef

Briley DA, Aaker JL (2006) When does culture matter? Effects of personal knowledge on the correction of culture-based judgments. J Mark Res 43(3):395–408 CrossRef

Broderick AJ (2007) A cross-national study of the individual and national-cultural nomological network of consumer involvement. Psychol Mark 24(4):343–374 CrossRef

Brodowsky GH, Anderson BB, Schuster CP, Meilich O, Venkatesan MV (2008) If time is money is it a common currency? Time in anglo Asian and Latin cultures. J Glob Mark 21(4):245–257 CrossRef

Chan H, Wan LC (2008) Consumer responses to service failures: a resource preference model of cultural influences. J Int Mark 16(1):72–97 CrossRef

Chan H, Wan LC, Sin LY (2009) The contrasting effects of culture on consumer tolerance: interpersonal face and impersonal fate. J Consum Res 36(2):292–304 CrossRef

Chan K, Li L, Diehl S, Terlutter R (2007) Consumers’ response to offensive advertising: a cross-cultural study. Int Mark Rev 24(5):606–628 CrossRef

Chang P-L, Chieng M-H (2006) Building consumer-brand relationship: a cross-cultural experiential view. Psychol Mark 23(11):927–959 CrossRef

Chelminski P, Coulter RA (2007a) On market mavens and consumer self-confidence: a cross-cultural study. Psychol Mark 24(1):69–91 CrossRef

Chelminski P, Coulter RA (2007b) The effects of cultural individualism and self-confidence on propensity to voice: from theory to measurement to practice. J Int Mark 15(4):94–118 CrossRef

Chen HA, Ng S, Rao AR (2005) Cultural differences in consumer impatience. J Mark Res 42(3):291–301 CrossRef

Choi YK, Hwang J-S, McMillan SJ (2008) Gearing up for mobile advertising: a cross-cultural examination of key factors that drive mobile messages home to consumers. Psychol Mark 25(8):756–768 CrossRef

Cleveland M, Laroche M (2007) Acculturation to the global consumer culture: scale development and research paradigm. J Bus Res 60(3):249–259 CrossRef

Cleveland M, Laroche M, Papadopoulos N (2009) Cosmopolitanism consumer ethnocentrism and materialism: an eight-country study of antecedents and outcomes. J Int Mark 17(1):116–146 CrossRef

Cornwell TB, Drennan J (2004) Cross-cultural consumer/consumption research: dealing with issues emerging from globalization and fragmentation. J Macromark 24(2):108–121 CrossRef

Cornwell TB, Cui CC, Mitchell V, Schlegelmilch B, Dzulkiflee A, Chan J (2005) A cross-cultural study of the role of religion in consumers’ ethical positions. Int Mark Rev 22(5):531–546 CrossRef

Craig CS, Douglas SP (2001) Conducting international marketing research in the twenty-first century. Int Mark Rev 18(1):80–90 CrossRef

Craig CS, Douglas SP (2005) International marketing research, 3. Aufl. Wiley, Chichester

Craig CS, Douglas SP (2006) Beyond national culture: implications of cultural dynamics for consumer research. Int Mark Rev 23(3):322–342 CrossRef

Dai H, Palvi PC (2009) Mobile commerce adoption in China and the United States: a cross-cultural study. Data Base Adv Inf Syst 40(4):43–61 CrossRef

Davis L, Wang S, Lindridge A (2008) Culture influences on emotional responses to on-line store atmospheric cues. J Bus Res 61(8):806–812 CrossRef

de Barnier V, Maille V, Valette-Florence P, Gallopel K (2005) A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico. Asia Pac Adv Consum Res 6(1):140–150

de Jong MG, Steenkamp J-BEM, Fox J-P, Baumgartner H (2008) Using item response theory to measure extreme response style in marketing research: a global investigation. J Mark Res 45(2):104–115 CrossRef

de Mooij M (2004) Consumer behavior and culture: consequences for global marketing and advertising. Sage, Thousand Oaks

de Mooij M, Hofstede G (2010) The hofstede model: applications to global branding and advertising strategy and research. Int J Advert 29(1):85–110 CrossRef

Diehl S, Terlutter R, Mueller B (2008) The influence of culture on responses to the globe dimension of performance orientation in advertising messages: results from the U.S., Germany, France, Spain and Thailand. Adv Consum Res 35(1):269–275

Diller H (2000) Preispolitik, 3. Aufl. Kohlhammer, Stuttgart

Douglas SP, Craig CS (1992) Advances in international marketing. Int J Res Mark 9(4):291–318 CrossRef

Douglas SP, Craig CS (1997) The changing dynamic of consumer behavior: implications for cross-cultural research. Int J Res Mark 14(4):379–395 CrossRef

Douglas SP, Craig CS (2006) On improving the conceptual foundations of international marketing research. J Int Mark 14(1):1–22 CrossRef

Douglas SP, Morrin MA, Craig CS (1994) Cross-national consumer research traditions. In: Laurent G, Lilien GL, Pras B (Hrsg) Research traditions in marketing. Kluwer, Boston, S 289–306 CrossRef

Durvasula S, Lysonski S (2008) A double-edged sword: understanding vanity across cultures. J Consum Mark 25(4):230–244 CrossRef

Dwyer S, Mesak H, Hsu M (2005) An exploratory examination of the influence of national culture on cross-national product diffusion. J Int Mark 13(2):1–28 CrossRef

Engelen A, Brettel M (2011) Assessing cross-cultural marketing theory and research. J Bus Res 64(5):516–523 CrossRef

Erdem T, Swait J, Valenzuela A (2006) Brands as signals: a cross-country validation study. J Mark 70(1):34–49 CrossRef

Eves A, Cheng L (2007) Cross-cultural evaluation of factors driving intention to purchase new food products: Beijing, China and South-East, England. Int J Consum Stud 31(4):410–417 CrossRef

Ewing MT, Salzberger T, Sinkovics RR (2005) An alternative approach to assessing cross-cultural measurement equivalence in advertising research. Int J Advert 34(1):17–36

Fam K-S, Grohs R (2007) Cultural values and effective executional techniques in advertising: a cross-country and product category study of urban young adults in Asia. Int Mark Rev 24(5):519–538 CrossRef

Fischer R (2004) Standardization to account for cross-cultural response bias: a classification of score adjustment procedures and review of research in JCCP. J Cross-Cult Psychol 35(3):263–282 CrossRef

Fong J, Burton S (2008) A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects. J Bus Res 61(3):233–242 CrossRef

Foscht T, Maloles C III, Swoboda B, Morschett D, Sinha I (2008) The impact of culture on brand perceptions: a six-nation study. J Prod Brand Manag 17(3):131–142 CrossRef

Garnier M, Macdonald EK (2009) The savvy French consumer: a cross-cultural replication. J Mark Manag 25(9/10):965–986 CrossRef

Gelissen J (2007) Explaining popular support for environmental protection: a multilevel analysis of 50 nations. Environ Behav 39(3):392–415 CrossRef

Goldsmith RE, Kim D, Flynn LR, Kim W-M (2005) Price sensitivity and innovativeness for fashion among Korean consumers. J Soc Psychol 145(5):501–508 CrossRef

Gupta V, Hanges PJ (2004) Regional and climate clustering of societal cultures. In: House RJ, Hanges PJ, Javida M, Dorfman PW, Gupta V (Hrsg) Culture leadership and organizations: the GLOBE study of 62 societies. Sage, Thousand Oaks, S 178–218

Gürhan-Canli Z, Maheswaran D (2000) Cultural variations in country of origin effects. J Mark Res 37(3):309–317 CrossRef

Ha H-Y, Muthaly SK, Akamavi RK (2010) Alternative explanations of online repurchasing behavioral intentions: a comparison study of Korean and UK young customers. Eur J Mark 44(6):874–904

Haapaniemi TP, Makinen SJ (2009) Moderating effect of national attributes and the role of cultural dimensions in technology adoption takeoff. Manage Res News 32(1):5–25 CrossRef

Hall ET, Hall MR (1990) Understanding cultural differences: Germans, French, and Americans. Intercultural Press, Yarmouth

Hanges PJ, Dickson MW (2004) The development and validation of the globe culture and leadership scales. In: House RJ, Hanges PJ, Javida M, Dorfman PW, Gupta V (Hrsg) Culture leadership and organizations: the GLOBE study of 62 societies. Sage, Thousand Oaks, S 122–151

Harcar T, Karakaya F (2005) A cross-cultural exploration of attitudes toward product expiration dates. Psychol Mark 22(4):353–371 CrossRef

Harmon TR (2005) Mirror, mirror, on the wall: am I what I consume after all: a framework for ethnicity baded consumption, a social identity perspective. In: Seiders K, Voss GB (Hrsg) AMA winter educators’ conference. American Marketing Association, Chicago, S 7–8

Harris PR, Moran RT (1991) Managing cultural differences, 3. Aufl. Gulf, Houston

Hassan SS, Craft S, Kortam W (2003) Understanding the new bases for global market segmentation. J Consum Mark 20(5):446–462 CrossRef

Hennig-Thurau T, Walsh G Schrader U (2004) VHB-JOURQUAL: Ein Ranking von betriebswirtschaftlich-relevanten Zeitschriften auf der Grundlage von Expertenurteilen. Schmalenbach Z Betriebswirtsch Forsch 56(9):520–545

Hoffmann S (2013) Does national culture impact consumer boycott prevalence? A multi-country study. Eur J Int Manage (forthcoming)

Hofstede G (2001) Culture’s consequences. Comparing values, behaviors, institutions and organizations across nations, 2. Aufl. Sage, Thousand Oaks

Holzmüller HH (1989) Interkulturelle Konsumentenforschung. In: Macharzina K, Welge MK (Hrsg) Handwörterbuch Export und Internationale Unternehmung. Poeschel, Stuttgart, S 1143–1157

Holzmüller HH (1995) Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung. Schäffer-Poeschel, Stuttgart

House RJ, Hanges PJ, Javida M, Dorfman PW, Gupta V (2004) Culture leadership and organizations: the GLOBE study of 62 societies. Sage, Thousand Oaks

Javidan M (2004) Performance orientation. In: House RJ, Hanges PJ, Javida M, Dorfman PW, Gupta V (Hrsg) Culture leadership and organizations: the GLOBE study of 62 societies. Sage, Thousand Oaks, S 239–281

Javidan M, House RJ, Dorfman PW, Hanges PJ, Sally de Luque MS (2006) Conceptualizing and measuring cultures and their consequences: a comparative review of GLOBE’s and hofstede’s approaches. J Int Bus Stud 37(6):897–914 CrossRef

Kim Y-K, Lee H-R (2009) Passenger complaints under irregular airline conditions: cross-cultural study. J Air Transp Manag 15(6):350–353 CrossRef

Kropp F, Lavack AM, Silvera DH (2005) Values and collective self-esteem as predictors of consumer susceptibility to interpersonal influence among university students. Int Mark Rev 22(1):7–33 CrossRef

Kuhlmeier D, Knight G (2005) Antecedents to Internet-based purchasing: a multinational study. Int Mark Rev 22(4):460–473 CrossRef

Lam D (2007) Cultural influence on proneness to brand loyalty. J Int Consum Mark 19(3):7–21 CrossRef

Lam D, Lee A, Mizerski R (2009) The effects of cultural values in word-of-mouth communication. J Int Mark 17(3):55–70 CrossRef

Laroche M, Papadopoulos N, Heslop L, Bergeron J (2003) Effects of subcultural differences on country and product evaluations. J Consum Behav 2(3):232–247 CrossRef

Lee JA, Kacen JJ (2008) Cultural influences on consumer satisfaction with impulse and planned purchase decisions. J Bus Res 61(3):265–272 CrossRef

Legohérel P, Dauce B, Hsu CH, Ranchhold A (2009) Culture time orientation and exploratory buying behavior. J Int Consum Mark 21(2):93–107 CrossRef

Lenartowicz T, Roth K (1999) A framework for culture assessment. J Int Bus Stud 30(4):781–798 CrossRef

Leung K (1989) Cross-cultural differences: individual-level vs culture-level analysis. Int J Psychol 24(1):703–719 CrossRef

Leung K, Bond MH (1989) On the empirical identification of dimensions for cross-cultural comparisons. J Cross-Cult Psychol 20(2):133–151 CrossRef

Leung K, Bhagat RS, Buchan NR, Erez M, Gibson CB (2005) Culture and international business: recent advances and their implications for future research. J Int Bus Stud 36(4):357–378 CrossRef

Limon Y, Kahle LR, Orth UR (2009) Package design as a communications vehicle in cross-cultural values shopping. J Int Mark 17(1):30–57 CrossRef

Liu F, Cheng H, Li J (2009) Consumer responses to sex appeal advertising: a cross-cultural study. Int Mark Rev 26(4/5):501–520 CrossRef

Luna D, Forquer Gupta S (2001) An integrative framework for cross-cultural consumer behavior. Int Mark Rev 18(1):45–69 CrossRef

Luna D, Peracchio LA (2005) Sociolinguistic effects on code-switched ads targeting bilingual consumers. Int J Advert 34(2):43–56

Magnusson P, Wilson RT, Zdravkovic S, Zhou JX, Westjohn SA (2008) Breaking through the cultural clutter: a comparative assessment of multiple cultural and institutional frameworks. Int Mark Rev 25(2):183–201 CrossRef

Maheswaran D, Shavitt S (2000) Issues and new directions in global consumer psychology. J Consum Psychol 9(2):59–66 CrossRef

Mai R (2011) Der Herkunftslandeffekt: Eine kritische Würdigung des State of the Art. J Betriebswirtsch 61(2/3):91–121 CrossRef

Manrai LA, Manrai AK (1996) Current issues in the cross-cultural and cross-national consumer research. In: Manrai LA, Manrai AK (Hrsg) Global perspectives in cross-cultural and cross-national consumer research. International Business Press, New York, S 9–22

Martinez E, Polo Y, de Chernatony L (2008) Effect of brand extension strategies on brand image: a comparative study of the UK and Spanish markets. Int Mark Rev 25(1):107–137 CrossRef

Mathur A, Barak B, Yong Z, Lee KS, Guiot D (2009) Consumer fashion innovativeness across cultures: a test of scale reliability and measurement invariance. Adv Consum Res 8(1):106–111

Mattila AS, Patterson PG (2004) Service recovery and fairness perceptions in collectivist and individualist contexts. J Serv Res 6(4):336–346 CrossRef

McCarty JA, Horn MI, Szenasy MK, Feintuch J (2007) An exploratory study of consumer style: country differences and international segments. J Consum Behav 6(1):48–59 CrossRef

McCort D, Malhotra N (1993) Culture and consumer behavior. J Int Consum Mark 6(2):91–127 CrossRef

Meng JG, Altobello Nasco S (2009) Cross-cultural equivalence of price perceptions across American, Chinese and Japanese consumers. J Prod Brand Manag 18(7):506–516 CrossRef

Mikhailitchenko A, Javalgi RG, Mikhailitchenko G, Laroche M (2009) Cross-cultural advertising communication: visual imagery brand familiarity and brand recall. J Bus Res 62(10):931–938 CrossRef

Miller C, Foubert B, Reardon J, Vida I (2007) Teenagers’ response to self- and other-directed anti-smoking messages: a cross-cultural study. Int J Mark Res 49(4):515–533

Mitchell VW, Balabanis G, Schlegelmilch BB, Cornwell TB (2009) Measuring unethical consumer behavior across four countries. J Bus Ethics 88(2):395–412 CrossRef

Monga AB, Roedder JD (2007) Cultural differences in brand extension evaluation: the influence of analytic versus holistic thinking. J Consum Res 33(4):529–536 CrossRef

Müller S, Gelbrich K (2004) In: Interkulturelles marketing. Vahlen, München

Nasif EG, Al-Daea H, Ebrahimi B, Thibodeaux MS (1991) Methodological problems in cross-cultural research: an updated review. Manag Int Rev 31(1):79–91

Nelson MR, Brunel FF, Supphellen M, Manchanda RV (2006) Effects of culture gender and moral obligations on responses to charity advertising across masculine and feminine cultures. J Consum Psychol 16(1):45–56 CrossRef

Ng S (2010) Cultural orientation and brand dilution: impact of motivation level and extension typicality. J Mark Res 47(1):186–198 CrossRef

Ngai EW, Heung VC, Wong YH, Chan FK (2007) Consumer complaint behaviour of asians and non-asians about hotel services: an empirical analysis. Eur J Mark 41(11/12):1375–1391 CrossRef

Nguyen A, Heeler RM, Taran Z (2007) High-low context cultures and price-ending practices. J Prod Brand Manag 16(3):206–214 CrossRef

Nilsson D (2007) A cross-cultural comparison of self-service technology use. Eur J Mark 41(3/4):367–381 CrossRef

Noriega J, Blair E (2008) Advertising to bilinguals: does the language of advertising influence the nature of thoughts? J Mark 72(5):69–83 CrossRef

Ogden DT, Ogden JR, Schau HJ (2004) Exploring the impact of culture and acculturation on consumer purchase decisions: toward a microcultural perspective. Acad Mark Sci Rev 8(2):1–22

Okazaki S, Mueller B (2007) Cross-cultural advertising research: where we have been and where we need to go. Int Mark Rev 24(5):499–518 CrossRef

Orth UR, Koenig HF, Firbasova Z (2007) Cross-national differences in consumer response to the framing of advertising messages: an exploratory comparison from central Europe. Eur J Mark 41(3/4):327–348 CrossRef

Ouellet J-F (2007) Consumer racism and its effects on domestic cross-ethnic product purchase: an empirical test in the United States, Canada, and France. J Mark 71(1):113–128 CrossRef

Park H-J, Rabolt NJ (2009) Cultural value consumption value and global brand image: a cross-national study. Psychol Mark 26(8):714–735 CrossRef

Patterson PG, Mattila AS (2008) An examination of the impact of cultural orientation and familiarity in service encounter evaluations. Int J Serv Ind Manag 19(5):662–681 CrossRef

Penz E, Stöttinger B (2008) Corporate image and product similarity: assessing major demand drivers for counterfeits in a multi-country study. Psychol Mark 25(4):352–381 CrossRef

Peterson MF, Smith PB (1997) Does national culture or ambient temperature explain cross-national differences on role stress? No sweat! Acad Manag J 40(4):930–946 CrossRef

Pittard N, Ewing M, Jevons C (2007) Aesthetic theory and logo design: examining consumer response to proportion across cultures. Int Mark Rev 24(4):457–473 CrossRef

Polyorat K, Alden DL (2005) Self-construal and need-for-cognition effects on brand attitudes and purchase intentions in response to comparative advertising in thailand and the united states. Int J Advert 34(1):37–48

Pornpitakpan C (2009) Cross-cultural generalization of the effect of option choice framing on product option choices. Asia Pac J Mark Log 21(3):342–354 CrossRef

Puntoni S, de Langhe B, van Osselaer SM (2009) Bilingualism and the emotional intensity of advertising language. J Consum Res 35(6):1012–1025 CrossRef

Reibstein DJ, Day G, Wind J (2009) Guest editorial: is marketing academia losing its way? J Mark 73(4):1–3 CrossRef

Rippl S, Seipel C (2008) Methoden kulturvergleichender Sozialforschung. VS-Verlag, Wiesbaden CrossRef

Rojas-Méndez IJ, Davies G, Madran C (2009) Universal differences in advertising avoidance behavior: a cross-cultural study. J Bus Res 62(10):947–954 CrossRef

Rokeach M (1973) The nature of human values. Free Press, New York

Rose M, Rose GM, Shoham A (2009) The impact of consumer animosity on attitudes towards foreign goods: a study of Jewish and Arab Israelis. J Consum Mark 26(5):330–339 CrossRef

Salciuviene L, Auruskeviciene V, Lydeka Z (2005) An assessment of various approaches for cross-cultural consumer research. Probl Perspect Manag 3(3):147–159

Salzberger T (1999) Interkulturelle Marktforschung. Methoden zur Überprüfung der Datenäquivalenz. Service-Fachverlag, Wien

Salzberger T, Sinkovics RR (2006) Reconsidering the problem of data equivalence in international marketing research: contrasting approaches based on CFA and the rasch model for measurement. Int Mark Rev 23(4):390–417 CrossRef

Salzberger T, Sinkovics RR, Schlegelmilch BB (1999) Data equivalence in cross-cultural research: a comparison of classical test theory and latent trait theory based approaches. Australas Mark J 7(2):23–38 CrossRef

Samiee S (2010) Advancing the country image construct—a commentary essay. J Bus Res 63(4):442–445 CrossRef

Schaffer BS, Riordan CM (2003) A review of cross-cultural methodologies for organizational research: a best-practices approach. Organ Res Methods 6(2):169–215 CrossRef

Schmid S, Kotulla T (2011) 50 years of research on international standardization and adaption—from a systematic literature analysis to a theoretical framework. Int Bus Rev 20(5):491–507 CrossRef

Schrader U, Hennig-Thurau T (2009) VHB-JOURQUAL2: method, results, and implications of the German academic association for business research’s journal ranking. Bus Res 2(2):180–204

Schwartz SH (1992) Universals in the content and structure of values: theoretical advances and empirical tests in 20 countries. In: Zanna MP (Hrsg) Advances in experimental social psychology. Academic Press, San Diego, S 1–65

Schwartz SH (1994) Beyond individualism/collectivism: new cultural dimensions of values. In: Kim U, Triandis HC, Kâgitçibasi Ç, Ç K, Choi S-C, Yoon G (Hrsg) Individualism and collectivism: theory method and applications. Sage, Thousand Oaks, S 85–119

Schwartz SH (1999) A theory of cultural values and some implications for work. J Appl Psychol 48(1):23–47 CrossRef

Sekhon YK, Szmigin I (2009) The bicultural value system. Int J Mark Res 51(6):751–771 CrossRef

Sharma P (2005) Self-indulgence or loss of self-control? Or is it a bit of both? Investigating cross-cultural aspects of impulse buying behavior. Adv Consum Res 6(1):151

Sharma P (2010) Measuring personal cultural orientations: scale development and validation. J Acad Mark Sci 38(6):787–806 CrossRef

Shaw DS, Clarke I (1998) Culture consumption and choice: towards a conceptual relationship. J Consum Stud Home Econ 22(3):163–168 CrossRef

Shukla P (2010) Status consumption in cross-national context: socio-psychological brand and situational antecedents. Int Mark Rev 27(1):108–129 CrossRef

Sin LY, Cheung GW, Lee R (1999) Methodology in cross-cultural consumer research. J Int Consum Mark 11(4):75–96 CrossRef

Singh N, Fassott G, Chao MC, Hoffmann JA (2006a) Understanding international web site usage: a cross-national study of German, Brazilian and Taiwanese online customers. Int Mark Rev 23(1):83–97 CrossRef

Singh N, Fassott G, Hongxin Z, Boughton PD (2006b) A cross-cultural analysis of German, Chinese and Indian consumers’ perception of web site adaptation. J Consum Behav 5(1):56–68 CrossRef

Singh S (2006) Cultural differences in and influences on consumers’ propensity to adopt innovations. Int Mark Rev 23(2):173–191 CrossRef

Sivakumar K, Nakata C (2001) The stampede toward Hofstede’s framework: avoiding the sample design pit in cross-cultural research. J Int Bus Stud 32(3):555–574 CrossRef

Smith AM, Reynolds NL (2006) Emotion and service evaluation: how different cultures respond to service experiences. Adv Consum Res 1(1):73–75

Soares AM, Farhangmehr M, Shoham A (2007) Hofstede’s dimensions of culture in international marketing studies. J Bus Res 60(3):277–284 CrossRef

Sojka JZ, Tansuhaj PS (1995) Cross-cultural consumer research: a twenty-year review. Adv Consum Res 22(1):461–474

Solomon M, Bamossy G, Askegaard S, Hoog MK (2006) Consumer behaviour: a European perspective, 3. Aufl. Financial Times/Prentice Hall, Harlow

Souiden N, Diagne M (2009) Canadian and French men’s consumption of cosmetics: a comparison of their attitudes and motivations. J Consum Mark 26(2):97–109 CrossRef

Soyez K (2012) How national cultural values affect pro-environmental consumer behavior. Int Mark Rev 29(6):623–646 CrossRef

Steenkamp J-BEM, Baumgartner H (1998) Assessing measurement invariance in cross-national consumer research. J Consum Res 25(1):78–90 CrossRef

Steenkamp J-BEM, de Jong MG (2010) A global investigation into the constellation of consumer attitudes toward global and local products. J Mark 74(6):18–40 CrossRef

Steenkamp J-BEM, ter Hofstede T (2002) International market segmentation: issues and perspectives. Int J Res Mark 19(3):185–213 CrossRef

de Luque M S, Javidan M, Avoidance U (2004) In: House RJ, Hanges PJ, Javida M, Dorfman PW, Gupta V (Hrsg) Culture leadership and organizations: the GLOBE study of 62 societies., Sage, Thousand Oaks, S 602–653

Sung Y, Tinkham SF (2005) Brand personality structures in the United States and Korea: common and culture-specific factors. J Consum Psychol 15(4):334–350 CrossRef

Taras V, Rowney J, Steel P (2009) Half a century of measuring culture: review of approaches challenges and limitations based on the analysis of 121 instruments for quantifying culture. J Int Manag 15(4):357–373 CrossRef

Taras V, Steel P, Kirkman BL (2010) Negative practice–value correlations in the globe data: unexpected findings, questionnaire limitations and research directions. J Int Bus Stud 41(8):1330–1338 CrossRef

Taylor CR (2000) Emerging issues in marketing. Psychol Mark 17(6):441–447 CrossRef

Tellis GJ, Yin E, Bell S (2009) Global consumer innovativeness: cross-country differences and demographic commonalities. J Int Mark 17(2):1–22 CrossRef

Thelen S, Ford JB, Earl Honeycutt D Jr (2006) The impact of regional affiliation on consumer perceptions of relationships among behavioral constructs. J Bus Res 59(9):965–973 CrossRef

Tiwsakul RA, Hackley C (2006) Young thai and UK consumers’ experiences of television product placement: engagement resistance and objectification. Adv Consum Res 7(1):372–377

Triandis HC, Malpass RS, Davidson AR (1973) Psychology and culture. Annu Rev Psychol 24(1):355–378 CrossRef

Tung RL, Verbeke A (2010) Beyond hofstede and GLOBE: improving the quality of cross-cultural research. J Int Bus Stud 41(8):1259–1274 CrossRef

Usunier J-C (2006) Relevance in business research: the case of country-of-origin research in marketing. Eur Manag Rev 3(1):60–73 CrossRef

Usunier J-C, Walliser B (1993) Interkulturelles Marketing: Mehr Erfolg im internationalen Geschäft. Gabler, Wiesbaden CrossRef

Valenzuela A, Mellers B, Strebel J (2008) Cross-cultural differences in delight. Adv Consum Res 35(1):678–679

Valenzuela A, Mellers B, Strebel J (2010) Pleasurable surprises: a cross cultural study of consumer responses to unexpected incentives. J Consum Res 36(5):792–805 CrossRef

van de Vijver F, Leung K (1997) Methods and data analysis for cross-cultural research. Sage, Thousand Oaks

van Herk H, Poortinga YH, Verhallen TM (2004) Response styles in rating scales: evidence of method bias in data from six EU countries. J Cross-Cult Psychol 35(3):346–360 CrossRef

Venkatesh A (1995) Ethnoconsumerism: a new paradigm to study cultural and cross-cultural consumer behavior. In: Costa JA, Bamossy G (Hrsg) Marketing in a multicultural world: ethnicity nationalism and cultural identity. Sage, Thousand Oaks, S 26–67

Venaik S, Brewer P (2010) Avoiding uncertainty in Hofstede and GLOBE. J Int Bus Stud 41(8):1294–1315 CrossRef

Wang CL (1996) The evolution of international consumer research: a historical assessment from the 1960s to mid-1990s. J Euro-Mark 5(1):57–81

Wang PZ, Waller DS (2006) Measuring consumer vanity: a cross-cultural validation. Psychol Mark 23(8):665–687 CrossRef

Wang Y, Sun S (2010) Examining the role of beliefs and attitudes in online advertising: a comparison between the USA and Romania. Int Mark Rev 27(1):87–107 CrossRef

Watchravesringkan K, Yurchisin J (2007) A structural analysis of value orientations price perception and ongoing search behaviour: a cross-cultural study of American and Korean consumers. Int J Consum Stud 31(3):272–282 CrossRef

Watchravesringkan KT, Yan R-N, Yurchisin J (2008) Cross-cultural invariance of consumers’ price perception measures: eastern Asian perspective. Int J Retail Distrib Manag 36(10):759–779 CrossRef

Watchravesringkan K, Yurchisin J, Nam M (2005) A structural analysis of value orientations price perceptions and mall shopping behaviors: a cross-cultural study of American and Korean consumers. Adv Consum Res 6(1):137–139

Wei Y, Talpade S (2009) Materialism of mature consumers in China and USA: a cross-cultural study. J Int Bus Cult Stud 2(1):1–14

Wind Y, Douglas SP (1974) Some issues in international consumer research. Eur J Mark 8(3):209–217 CrossRef

Yaprak A (2008) Culture study in international marketing: a critical review and suggestions for future research. Int Mark Rev 25(2):215–229 CrossRef

Yoo B, Donthu N, Lenartowicz T (2011) Measuring hofstede’s five dimensions of cultural values at the individual level: development and validation of CVSCALE. J Int Consum Mark 23(3–4):193–210

Yu J, Cude B (2009) Possible disparities in consumers’ perceptions toward personalized advertising caused by cultural differences: US and Korea. J Int Consum Mark 21(4):251–269 CrossRef

Titel: State of the Art der Forschung zum Interkulturellen Konsumentenverhalten. Eine Analyse der Literatur von 2005 bis 2010
verfasst von: Stefan Hoffmann
Sophia Fischer
Uta Schwarz
Robert Mai
Publikationsdatum: 01.02.2013
Verlag: Springer-Verlag
Erschienen in: Management Review Quarterly / Ausgabe 1/2013
Print ISSN: 2198-1620
Elektronische ISSN: 2198-1639
DOI: https://doi.org/10.1007/s11301-012-0090-9

Springer Professional

Zusammenfassung

Bitte loggen Sie sich ein, um Zugang zu Ihrer Lizenz zu erhalten.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Wirtschaft"

Premium Partner