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Marketing Letters

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11.08.2015

The effects of the experience recommendation on short- and long-term happiness

verfasst von: Maria Sääksjärvi, Katarina Hellén, Pieter Desmet

Erschienen in: Marketing Letters | Ausgabe 4/2016

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Abstract

Previous research has argued that in order to become happier, consumers should prefer experiences over material objects. However, this experience recommendation is based upon measures of short-term happiness. In two empirical studies, we test the experience recommendation for both short- as well as long-term happiness. In line with previous results, it was found that the experience recommendation holds for short-term happiness but data did not support the superiority of the experience recommendation for long-term happiness. More specifically, it was documented that adding a material component to the experience had the best effect upon long-term happiness.

Vorheriger Artikel Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty

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Experiences refer to purchases that are intangible in nature, typically consumed during a limited period of time and associated with doing things, e.g., going to a concert (Carter and Gilovich 2012). In turn, material products refer to purchases that are tangible in nature and associated with ownership, e.g., mobile phone (Carter and Gilovich 2012).

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Titel: The effects of the experience recommendation on short- and long-term happiness
verfasst von: Maria Sääksjärvi
Katarina Hellén
Pieter Desmet
Publikationsdatum: 11.08.2015
Verlag: Springer US
Erschienen in: Marketing Letters / Ausgabe 4/2016
Print ISSN: 0923-0645
Elektronische ISSN: 1573-059X
DOI: https://doi.org/10.1007/s11002-015-9382-x

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