Ausgabe 4/2016
Inhalt (16 Artikel)
Do stock prices undervalue investments in advertising?
Yun Kyung Oh, Huseyin Gulen, Jung-Min Kim, William T. Robinson
Cake or fruit? Influencing healthy food choice through the interaction of automatic and instructed mental simulation
Hu Xie, Elizabeth A. Minton, Lynn R. Kahle
Shopping plans, buying motivations, and return policies: impacts on product returns and purchase likelihoods
Joon Yong Seo, Sukki Yoon, Milena Vangelova
Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty
Edwin Love, Mark Staton, Jeff D. Rotman
The effects of the experience recommendation on short- and long-term happiness
Maria Sääksjärvi, Katarina Hellén, Pieter Desmet
Erratum
Erratum to: Price discrimination through multi-level loyalty programs
Serdar Sayman, Murat Usman
Siding with the underdog: is your customer voting effort a sweet deal for your competitors?
Angeline G. A. Nariswari, Qimei Chen
Open Access
Response style corrected market segmentation for ordinal data
Bettina Grün, Sara Dolnicar
Tasting in 2D: implications of food shape, visual cues, and oral haptic sensory inputs
Courtney Szocs, Dipayan Biswas
Erratum
Erratum to: The effect of category label specificity on consumer choice
Hee Jin Kim, Song Oh Yoon
Self-construal and feature centrality
Huifang Mao, Xingbo Li, Kalpesh Kaushik Desai, Shailendra Pratap Jain
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
Reo Song, Sungha Jang, Gangshu (George) Cai