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Erschienen in:
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2023 | OriginalPaper | Buchkapitel

The Impact of Strategic Orientation on Organizational Ambidexterity at the Hotels Sector in Jordan

verfasst von : Sandy Fawzi Al-Barakat, Sana aNawaf Al-Nsour, Ziad Mohd Ali Smadi, Mohammad Mousa Eldahamsheh, Sulieman Ibraheem Shelash Al-Hawary, Fuad N. Al-Shaikh, Muhammad Turki Alshurideh

Erschienen in: The Effect of Information Technology on Business and Marketing Intelligence Systems

Verlag: Springer International Publishing

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Abstract

The aim of the study was to examine the impact of strategic orientation on organizational ambidexterity. Therefore, it focused on five-star hotels in Jordan. Data were primarily gathered through self-reported questionnaires created by Google Forms which were distributed to a random-stratified sample of (215) managers. In total, (193) responses were received including (8) invalid to statistical analysis due to uncompleted or inaccurate. Hence, the final sample contained (185) responses suitable to analysis requirements. Structural equation modeling (SEM) was conducted to test hypotheses. The results showed that strategic orientation had a positive impact on organizational ambidexterity. Moreover, the results indicated that the highest impact was for technology orientation. Based on the study results, the researchers recommend hotel managers to develop strategic directions by updating their general strategies to contribute to increasing the market share compared to other competing hotels.

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Vorheriges Kapitel The Impact of Human Resources Agility on Job Performance in—Islamic Banks Operating in Jordan
Nächstes Kapitel The Effect of Total Quality Management on the Organizational Reputation: The Moderating Role of Quality Standards in Jordanian Public Universities
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Metadaten
Titel
The Impact of Strategic Orientation on Organizational Ambidexterity at the Hotels Sector in Jordan
verfasst von
Sandy Fawzi Al-Barakat
Sana aNawaf Al-Nsour
Ziad Mohd Ali Smadi
Mohammad Mousa Eldahamsheh
Sulieman Ibraheem Shelash Al-Hawary
Fuad N. Al-Shaikh
Muhammad Turki Alshurideh
Copyright-Jahr
2023
Buch
The Effect of Information Technology on Business and Marketing Intelligence Systems

Print ISBN: 978-3-031-12381-8

Electronic ISBN: 978-3-031-12382-5

Copyright-Jahr: 2023

DOI
https://doi.org/10.1007/978-3-031-12382-5_61

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