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Marketing Letters

Erschienen in:

06.05.2021

2019 Academic Marketing Climate Survey: motivation, results, and recommendations

verfasst von: Jeff Galak, Barbara E. Kahn

Erschienen in: Marketing Letters | Ausgabe 3/2021

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Abstract

We report the results of a survey of the business school academic marketing community conducted in 2019. The goal of the survey was to understand how the organizational climate varied as a function of a variety of demographic descriptors within this field. We provide results for the four sections of the survey—general experience, explicit discrimination, implicit bias, and social and sexual harassment/assault—in an interactive data visualization tool (found here: http://jeffgalak.com/climatesurvey/). In addition, we highlight several key results, notably that females and underrepresented minority (URM) respondents overwhelmingly face a less favorable organizational climate within academic marketing as compared to their male and Asian or White counterparts. We conclude with recommendations that derive directly from the results of the climate survey.

Vorheriger Artikel Introduction to special issue on gender and ethnicity in the marketing professoriate

Nächster Artikel Marketing while Black: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey

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Titel: 2019 Academic Marketing Climate Survey: motivation, results, and recommendations
verfasst von: Jeff Galak
Barbara E. Kahn
Publikationsdatum: 06.05.2021
Verlag: Springer US
Erschienen in: Marketing Letters / Ausgabe 3/2021
Print ISSN: 0923-0645
Elektronische ISSN: 1573-059X
DOI: https://doi.org/10.1007/s11002-021-09569-5

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Weitere Artikel der Ausgabe 3/2021

Gender diversity in academic publishing—comment on Galak and Kahn (2021)

2019 Academic Marketing Climate Survey: response to commentaries

Marketing while Black: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey

Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey

Reconsidering gaps between perceived and real discrimination: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey

Beyond perception: the role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021)