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Erschienen in:

01.09.2010

Calculating, creating, and claiming value in business markets: Status and research agenda

verfasst von: Gary L. Lilien, Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan, Qiong Wang

Erschienen in: Marketing Letters | Ausgabe 3/2010

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Abstract

A key challenge facing business marketers surrounds developing a deeper understanding of customer needs. We conceptualize that challenge as having three dimensions: calculating, creating, and claiming value. We discuss key problems, new developments and research challenges in each of these three domains and note the desirability for a deeper collaboration between academics and practitioners to address the research challenges.

Vorheriger Artikel Empirical models of manufacturer-retailer interaction: A review and agenda for future research

Nächster Artikel Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research

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Titel: Calculating, creating, and claiming value in business markets: Status and research agenda
verfasst von: Gary L. Lilien
Rajdeep Grewal
Douglas Bowman
Min Ding
Abbie Griffin
V. Kumar
Das Narayandas
Renana Peres
Raji Srinivasan
Qiong Wang
Publikationsdatum: 01.09.2010
Verlag: Springer US
Erschienen in: Marketing Letters / Ausgabe 3/2010
Print ISSN: 0923-0645
Elektronische ISSN: 1573-059X
DOI: https://doi.org/10.1007/s11002-010-9108-z

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