Ausgabe 3/2010
Special Issue on B2B Research; Guest Editors: Sandy Jap and Dave Reibstein
Inhalt (9 Artikel)
Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities
Aric Rindfleisch, Kersi Antia, Janet Bercovitz, James R. Brown, Joseph Cannon, Stephen J. Carson, Mrinal Ghosh, Susan Helper, Diana C. Robertson, Kenneth H. Wathne
Channel design, coordination, and performance: Future research directions
Alberto Sa Vinhas, Sharmila Chatterjee, Shantanu Dutta, Adam Fein, Joseph Lajos, Scott Neslin, Lisa Scheer, William Ross, Qiong Wang
The embedded sales force: Connecting buying and selling organizations
Kevin Bradford, Steven Brown, Shankar Ganesan, Gary Hunter, Vincent Onyemah, Robert Palmatier, Dominique Rouziès, Rosann Spiro, Harish Sujan, Barton Weitz
Sales force modeling: State of the field and research agenda
Murali K. Mantrala, Sönke Albers, Fabio Caldieraro, Ove Jensen, Kissan Joseph, Manfred Krafft, Chakravarthi Narasimhan, Srinath Gopalakrishna, Andris Zoltners, Rajiv Lal, Leonard Lodish
Empirical models of manufacturer-retailer interaction: A review and agenda for future research
Kusum L. Ailawadi, Eric T. Bradlow, Michaela Draganska, Vincent Nijs, Robert P. Rooderkerk, K. Sudhir, Kenneth C. Wilbur, Jie Zhang
Calculating, creating, and claiming value in business markets: Status and research agenda
Gary L. Lilien, Rajdeep Grewal, Douglas Bowman, Min Ding, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan, Qiong Wang
Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research
Robert J. Meyer, Joachim Vosgerau, Vishal Singh, Joel E. Urbany, Gal Zauberman, Michael I. Norton, Tony H. Cui, Brian T. Ratchford, Alessandro Acquisti, David R. Bell, Barbara E. Kahn
Marketing modeling reality and the realities of marketing modeling
Anne T. Coughlan, S. Chan Choi, Wujin Chu, Charles A. Ingene, Sridhar Moorthy, V. Padmanabhan, Jagmohan S. Raju, David A. Soberman, Richard Staelin, Z. John Zhang