Ausgabe 3/2023
Special Issue: SBPBRIMS21
Inhalt (25 Artikel)
Introduction: Special Issue on digital marketing and eCommerce
Luis F. Martinez, Francisco J. Martínez-López, J. Christopher Westland
Customers’ motives to co-create in smart services interactions
Sanjit K. Roy, Gaganpreet Singh, Corey Hatton, Bidit Dey, Nisreen Ameen, Satish Kumar
Online customer engagement in the post-pandemic scenario: a hybrid thematic analysis of the luxury fashion industry
Duc Hoang, Sofia Kousi, Luis F. Martinez
An overstimulated consumer in a highly visual world: the moderating effect of the highly sensitive person trait on the attitude towards the ad
Ana Cláudia Amaro, Luisa M. Martinez, Filipe R. Ramos, Karla Menezes, Silvio Menezes
Antecedents and consequences of the key opinion leader status: an econometric and machine learning approach
Yanni Ping, Chelsey Hill, Yun Zhu, Jorge Fresneda
Be constantly different! How to manage influencer authenticity
Robert Zniva, Wolfgang J. Weitzl, Christina Lindmoser
Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector
Christian Koch, Michael Hartmann
Covid-19 and mobile payment in Belgium: Closing the digital divide or just for the young, social, and impulsive?
Johan Hellemans, Kim Willems, Malaika Brengman
A study of the factors influencing the viewers’ satisfaction and cognitive assimilation with livestreaming commerce broadcast in Hong Kong
Mark Ng, Monica Law, Lubanski Lam, Celine Cui
Solutions for the commercialization challenges of Horizon Europe and earth observation consortia: co-creation, innovation, decision-making, tech-transfer, and sustainability actions
Luis Filipe Lages, Nuno Catarino, Emanuel Gomes, Peter Toh, Carlos Reis-Marques, Mario Mohr, Sebastian Max Borde, Omid Asgari, Ronnie Figueiredo, Nuno Grosso, David Perez, Ana Ponte, Sílvia Lopes Teixeira, Robin Van Der Schalie, Daniele Fantin, Jo Van Brusselen, Alireza Taravat, Gerd Schmidt
An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
Majid Zahmati, Seyed Morteza Azimzadeh, Mohammad Saber Sotoodeh, Omid Asgari
Magic mirror on the wall: Cross-buying at the point of sale
Carsten D. Schultz, Björn Gorlas
Towards privacy-preserving digital marketing: an integrated framework for user modeling using deep learning on a data monetization platform
Qiwei Han, Carolina Lucas, Emila Aguiar, Patrícia Macedo, Zhenze Wu
The impact of social media input intensity on reward-based crowdfunding performance: evidence from China
Cuixia Jiang, Ranran Han, Qifa Xu
Should doctors use or avoid medical terms? The influence of medical terms on service quality of E-health
Jilong Zhang, Jin Zhang, Kanliang Wang, Wei Yan
What social characteristics enhance recommender systems? The effects of network embeddedness and preference heterogeneity
Feifei He, Chunhua Sun, Yezheng Liu
Real-time user clickstream behavior analysis based on apache storm streaming
Gautam Pal, Katie Atkinson, Gangmin Li
Implications of e-tailers’ transition from reselling to the combined reselling and agency selling
Feng Fu, Shuangying Chen, Wei Yan
The processing of native advertising compared to banner advertising: an eye-tracking experiment
Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker
Effect of a new potential supplier on business to business negotiations performance: evidence-based analysis
Radoslav Delina, Renata Olejarova, Petr Doucek
Experimental study of the effects of structural assurance, personal experiences, and product reviews on repurchase behavior in e-commerce platforms
Daniel A. Sanchez-Loor, Wei-Shiun Chang