Ausgabe 4/2021
Inhalt (8 Artikel)
Ranking objectives of advertisements on Facebook by a fuzzy TOPSIS method
Ta-Chung Chu, Miroslav Kysely
Open Access
Towards effective discovery of natural communities in complex networks and implications in e-commerce
Swarup Chattopadhyay, Tanmay Basu, Asit K. Das, Kuntal Ghosh, Late C. A. Murthy
The optimal pricing decisions for e-tailers with different payment schemes
Jing Zhang, Na Xu, Shizhen Bai
The relationship between smartphone use and subjective well-being in rural China
Peng Nie, Wanglin Ma, Alfonso Sousa-Poza
How do reputation, structure design and FinTech ecosystem affect the net cash inflow of P2P lending platforms? Evidence from China
Xueru Chen, Xiaoji Hu, Shenglin Ben
Economical user-generated content (UGC) marketing for online stores based on a fine-grained joint model of the consumer purchase decision process
S. G. Li, Y. Q. Zhang, Z. X. Yu, F. Liu