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04.07.2021 | Empirical article

Impacts of Covid-19 on travel intention for summer 2020: a trend in proximity tourism mediated by an attitude towards Covid-19

verfasst von: Anne-Marie Lebrun, Roxane Corbel, Patrick Bouchet

Erschienen in: Service Business | Ausgabe 3/2022

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Abstract

This exploratory study examines the impact of the Covid-19 pandemic on the travel intention of French people (n = 655) for holidays in summer 2020. Qualitative results show demographic and generation differences in the intention to go on vacation caused by a combination of personal uncertainties due to the pandemic, compulsory state measures and travel bans. Using PLS-SEM, quantitative results indicate that influence of perceived risks and attitude towards Covid-19 led tourists to seek out greater proximity when considering vacation travel. The findings may help tourism managers apply proximity marketing strategies using more local and digital services during global health crises.

Vorheriger Artikel Willingness to pay for travel insurance as a risk reduction behavior: health-related risk perception after the outbreak of COVID-19

Nächster Artikel Cosmopolitan tourists: the most resilient travellers in the face of COVID-19

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This trend is associated with an increased number of visitors from neighbouring territories or even from the region, ultra-last minute bookings (more than in previous years), shorter trip durations and a difference in the number of French tourists (who have traditionally gone abroad) from previous years (Atout France 2020, p. 5).

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Titel: Impacts of Covid-19 on travel intention for summer 2020: a trend in proximity tourism mediated by an attitude towards Covid-19
verfasst von: Anne-Marie Lebrun
Roxane Corbel
Patrick Bouchet
Publikationsdatum: 04.07.2021
Verlag: Springer Berlin Heidelberg
Erschienen in: Service Business / Ausgabe 3/2022
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI: https://doi.org/10.1007/s11628-021-00450-z

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