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2022 | OriginalPaper | Buchkapitel

Innovation Strategies for Strategic Entrepreneurship in Ever-Increasing Turbulent Markets

verfasst von : Mario Coccia

Erschienen in: Strategic Entrepreneurship

Verlag: Springer International Publishing

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Abstract

Strategic entrepreneurship is an activity that enables the firms to take advantage of important opportunities or to cope with consequential environmental threats. Innovation is one of the critical elements of strategic entrepreneurship that supports strategies of firms to achieve and/or sustain competitive advantage in turbulent markets. This contribution presents different innovation strategies for strategic entrepreneurship to increase and/or sustain competitiveness and performance of firms in markets, and also to clarify how strategic entrepreneurship could be accompanied by crisis management.

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Vorheriges Kapitel Technology-Based Entrepreneurship: Venture Inception, Entrepreneurial Aspirations, and Background

Nächstes Kapitel Growth Loops: From Perceptions of Growth to Motivations for Growth in High-Growth Women-Led Entrepreneurial FirmsWomen-led entrepreneurial firms

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Titel: Innovation StrategiesInnovation strategies for Strategic EntrepreneurshipCompetitive strategic entrepreneurship in Ever-Increasing Turbulent Markets
verfasst von: Mario Coccia
Verlag: Springer International Publishing
Buch: Strategic Entrepreneurship
Print ISBN: 978-3-030-86031-8

Electronic ISBN: 978-3-030-86032-5

Copyright-Jahr: 2022
DOI: https://doi.org/10.1007/978-3-030-86032-5_12

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