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International Review on Public and Nonprofit Marketing

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01.07.2013 | Original Article

Investigating factors that influence on ICT usage in higher education: a descriptive analysis

verfasst von: M. Angeles Iniesta-Bonillo, Raquel Sánchez-Fernández, Walesska Schlesinger

Erschienen in: International Review on Public and Nonprofit Marketing | Ausgabe 2/2013

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Abstract

Information and communication technologies (ICT) can represent a source of competitive advantage for an organization. In particular, the spreading of ICT knowledge and experience in higher education is a key component of the educational reform agenda. The objective of this paper is to characterize the ICT usage levels of the graduates, as well as the influence of variables such as gender, university of origin and area of knowledge on their level of ICT usage. Based on an empirical study on a representative sample of graduates from two Spanish universities, the results confirm that graduates’ experiences with some particular technologies in education are related to gender, area of expertise and university of origin.

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Given the volume of tables related to this analysis, we will only make reference to the most significant data in the text.

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Titel: Investigating factors that influence on ICT usage in higher education: a descriptive analysis
verfasst von: M. Angeles Iniesta-Bonillo
Raquel Sánchez-Fernández
Walesska Schlesinger
Publikationsdatum: 01.07.2013
Verlag: Springer-Verlag
Erschienen in: International Review on Public and Nonprofit Marketing / Ausgabe 2/2013
Print ISSN: 1865-1984
Elektronische ISSN: 1865-1992
DOI: https://doi.org/10.1007/s12208-013-0095-7

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