Ausgabe 3/2000
Inhalt (8 Artikel)
Ethics and Marketing on this Internet: Practitioners' Perceptions of Societal, Industry and Company Concerns
Victoria D. Bush, Beverly T. Venable, Alan J. Bush
Measuring Corporate Citizenship in Two Countries: The Case of the United States and France
Isabelle Maignan, O. C. Ferrell
Environmental Marketing: A Source of Reputational, Competitive, and Financial Advantage
Morgan P. Miles, Jeffrey G. Covin