Ausgabe 3/2003
Inhalt (9 Artikel)
Call for Papers
Call for Papers
Advertising Controversial Products in the Asia Pacific: What Makes Them Offensive?
Kim Shyan Fam, David S. Waller
An Empirical Evaluation of the Effect of Peer and Managerial Ethical Behaviors and the Ethical Predispositions of Prospective Advertising Employees
Nancy K. Keith, Charles E. Pettijohn, Melissa S. Burnett
Advertising and Knowledge Intermediaries: Managing the Ethical Challenges of Intangibles
Carla C. J. M. Millar, Chong Ju Choi
Ethical Considerations in the Use of Direct-To-Consumer Advertising and Pharmaceutical Promotions: The Impact on Pharmaceutical Sales and Physicians
R. Stephen Parker, Charles E. Pettijohn