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Journal of the Academy of Marketing Science

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01.06.2009 | Original Empirical Research

Corporate social responsibility: attributions, loyalty, and the mediating role of trust

verfasst von: Pavlos A. Vlachos, Argiris Tsamakos, Adam P. Vrechopoulos, Panagiotis K. Avramidis

Erschienen in: Journal of the Academy of Marketing Science | Ausgabe 2/2009

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Abstract

This study investigates whether consumers’ perceptions of motives influence their evaluation of corporate social responsibility (CSR) efforts. The study reveals the mediating role of consumer trust in CSR evaluation frameworks; managers should monitor consumer trust, which seems to be an important subprocess regulating the effect of consumer attributions on patronage and recommendation intentions. Further, managers may allay the negative effects of profit-motivated giving by doing well on service quality perceptions. On the other hand, appropriately motivated giving continues to positively affect trust regardless of the performance of the firm on service quality provision.

Vorheriger Artikel The effect of superstitious beliefs on performance expectations

Nächster Artikel Getting a second chance: the role of imagery in the influence of inaction regret on behavioral intent

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Titel: Corporate social responsibility: attributions, loyalty, and the mediating role of trust
verfasst von: Pavlos A. Vlachos
Argiris Tsamakos
Adam P. Vrechopoulos
Panagiotis K. Avramidis
Publikationsdatum: 01.06.2009
Verlag: Springer US
Erschienen in: Journal of the Academy of Marketing Science / Ausgabe 2/2009
Print ISSN: 0092-0703
Elektronische ISSN: 1552-7824
DOI: https://doi.org/10.1007/s11747-008-0117-x

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