1 Introduction
2 Conceptual development
2.1 Lay beliefs about AI
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H1: Consumers believing that AI is higher than human intelligence will be more likely to adopt algorithmic advice than consumers who do not believe that AI is higher than human intelligence.
2.2 Perceived complexity
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H2: Consumers believing that AI is higher than human intelligence will only be more likely to adopt algorithmic advice when perceived task complexity is high.
3 Study 1
3.1 Methodology
3.2 Results
Base model | Controls model | Full model | ||||||||||
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Predictor | B | Wald | p | Exp(B) | B | Wald | p | Exp(B) | B | Wald | p | Exp(B) |
Lay beliefs about AI | 0.46 | 11.30 | < 0.001 | 1.59 | 0.39 | 7.12 | 0.01 | 1.47 | ||||
Satisfaction | 0.47 | 7.25 | 0.01 | 1.60 | 0.43 | 5.95 | 0.01 | 1.54 | ||||
Convenience | 0.53 | 12.92 | < 0.001 | 1.70 | 0.52 | 12.41 | < 0.001 | 1.69 | ||||
Client advisor | − 0.32 | 6.62 | 0.01 | 0.73 | − 0.26 | 4.43 | 0.04 | 0.77 | ||||
Total assets | 0.37 | 6.00 | 0.01 | 1.44 | 0.37 | 5.97 | 0.01 | 1.45 | ||||
(Constant) | − 1.71 | 159.77 | < 0.001 | 0.18 | − 1.87 | 147.63 | < 0.001 | 0.15 | − 1.91 | 146.56 | < 0.001 | 0.15 |
χ2(df) | 12.06(1), p < 0.001 | 38.46(4), p < 0.001 | 45.92(5), p < 0.001 | |||||||||
Nagelkerke R2 | 0.04 | 0.14 | 0.16 |