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2017 | Buch

Modernizing Academic Teaching and Research in Business and Economics

International Conference MATRE 2016, Beirut, Lebanon

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This proceedings volume brings together the results of a corporate discussion on research, academic teaching and education in the field of business and economics in the context of globalization. The contributions examine leadership and sustainability, quality and governance and the internationalization of higher education. With a particular focus on business education and business schools, the book discusses the labor market and modernization as well as contemporary trends and challenges. By including both academic papers and contributions from industry, it forges research links between academia, business and industry.

Inhaltsverzeichnis

Frontmatter
Seeds of Sustainability in Lebanese Universities: An Empirical Study
Abstract
Meeting the needs of the contemporary world, without jeopardizing the ability of future generations to meet their own needs, will not be actualized unless an educated population and an oriented workforce task are prepared to face the rapidly growing new challenges of the twenty-first century. Thus all Lebanese universities, public and private, are invited to integrate sustainability in their campuses. Our qualitative research demonstrates that seeds of sustainability are present in varying degrees in universities that have been continuously functional in the service of higher education in Lebanon for a period of 50 years or more. However, more is needed to prepare present students and the future community to rely on available sources. Change occurs when a sense of urgency for a relevant vision is created. Providing the right policies and resources can enhance sustainability practices. Nonetheless, many obstacles are found, like shortage in funds and human competence. Moreover, Lebanese universities are still not aware that sustainability may improve their profits. This point is crucial because it creates the motive for the private sector in Lebanon to cooperate with universities to support sustainability and form a partnership to convince the relevant public policy makers to adopt sustainability in their strategic plans. More universities are to be studied to extend the data and complement this research, and to allow further comparison of initial findings.
Mireille Chidiac El Hajj, Ghassan Chlouk, Richard Abou Moussa
Supply and Demand for Information System (IS) Core Knowledge in Non-IS Business Occupations: Fresh Graduates’ and Professionals’ Perceptions and Perspectives
Abstract
The Information Technology continues to infiltrate our business and change every aspect of our work from where we do it to how we do it. More and more, Information Systems are becoming the cornerstone for leading modern organizations. The result is translated into a high demand and genuine need for individuals who can use these Information Systems efficiently and effectively to achieve strategic business goals and develop a sustainable competitive advantage.
On the other hand, the Information Systems programs provided by today’s universities, offer a blend of information, technology and business skills required by managers and team leaders in the modern business organizations. Yet, the enrollment in these programs remains considerably low.
The research investigated why business students deter from majoring in Information Systems (IS) disciplines and provided perceptions from Lebanese business professionals on what IS core knowledge and skills are currently required by non-IS new graduates to succeed in their jobs. Simultaneously, the research elaborated students’ perceptions of their IS knowledge and skills. Findings indicated a disparity between the IS knowledge and skills supply and demand.
The results of this study can be effective in helping to bridge the identified gap and to better align the business curriculum and more specifically the contents of Management Information Systems (MIS) introductory course with the current labor market needs.
This latter is a core course for all business majors at almost every business school and provides a unique opportunity to equip all business students with IS core knowledge. The insights obtained from this research will also be valuable for other universities offering MIS Introductory course.
Moreover, this research suggested further exploration of reasons students chose Information Systems as a field of study; this will help developing a strategy for promoting the Business Information Systems (BIS) major.
Marie K. Aboujaoude, Khalil Feghali
Higher Education and Employability: Building Student’s Self-confidence and Efficacy
Abstract
Globalization and ICT revolution have changed the parameters of employability. Skills required become very specific to many fields like HR, Project Management and Engineer… All these changes have driven higher education to become a global industry. During the past 10–15 years, the mobility of Lebanese people increased considerably to foreign neighboring countries. It started in the 1980s with the Lebanese civil war and progressed until today. One of the reasons remains that young fresh graduated hardly find jobs in Lebanon and prefer Arab countries that can grant more wealth and secure wage. Some of the most significant challenges that society faces today are matching education and labor market requirement. This article describes student’s actual perception of education as well as the influence of learning and experience on their self-confidence and its impact on employability. The methodology used is quantitative based on questionnaire conducted using a convenience sampling without pre-test. It will seek to offer some suggestions for enhancing the support of learning in the Lebanese public universities.
Claude Chammaa
Using Data Mining and Business Intelligence to Develop Decision Support Systems in Arabic Higher Education Institutions
Abstract
The most academic institutions in Arabic countries depend on the centralized or decentralized information systems, operating independently from each other, the decision-makers rely on these systems in generation of the periodic and routine reports, that assist them in building the right decisions and proper responses to the changes in a timely manner.
The data volume in these institutions have become enormous, after applying these systems for several years, the lack of interconnection between different systems caused difficulties to decision-makers in processing such large amounts of data and get an integrated and useful information that reflects the current situation of the institution.
This paper aims at applying data mining and business intelligence concepts in order to address academic problems, specially the problems that related to students and academic advisors in the Arabic academic institutions. Thus this paper truly contributes to the development of academic quality.
Mohamad Hamed, Tariq Mahmoud, Jorge Marx Gómez, Georges Kfouri
An Investigation of Students’ Social Entrepreneurial Intentions in Syria: An Empirical Test
Abstract
This paper is a contribution to the developing field of so-called fit models, person—entrepreneurship fit model among them. Such models aim at revealing factors that predict a person’s future being involved in social enterprises and his/her success in them. No work of this kind has been conducted in Syria previously. Here, we present our test of Mair and Noboa’s model (published in 2006, see J. Mair, J. Robinson, & K. Hockerts (Eds.), Social entrepreneurship. New York: Palgrave MacMillan) recently extended by Hockerts (Entrepreneurship Theory and Practice, 2017) which identifies altogether five antecedents determining young people’s SEI: prior experience. empathy, moral obligation, social entrepreneurial self-efficacy and perceived social support. In the test, the empirical data collected from approximately 300 students of Syrian universities business and economics faculties was used.
Several hypotheses were tested in course of the study: those described by K. Hockerts and some other authors. It is well known that, on one hand, social entrepreneurship is a matter of importance especially for women and, on the other hand, that one’s understanding of the significance of social activities (as well as one’s estimating of own opportunities and preferences) is developing gradually with age. Besides, social as well as business innovative ventures are launched usually by younger people. Our results support the common wisdom that gender and year of studying are important factors affecting students’ decision to launch a social venture in future. An important aspect of the study is also comparing the SEI of students of Syrian private and state universities in order to find out if there are any behavioral differences between the two groups. No special teaching courses with a social entrepreneurial profile are being taught yet in Syria neither at private nor at the state universities, so no hypotheses about relation between selecting such courses and students’ SEI is included in the study; but the results of our research call for introducing such teaching courses.
Olga Medyanik, Farid Al-Jawni
Review of Leadership Research in Higher Education
Abstract
Studies in organizations has generated a massive amount of examples on the way leadership growth can successfully advance employees’ performance and work-related attitudes such as obligation or contentment. On the other hand, the higher education sector lacks tremendously such studies on leadership best practices and advancement. Nevertheless, this research proposes that the encouraging effects of leadership advancement in commercial associations also be valid to the academic framework. Thus, the rationale of this theoretical research paper is to scan previous studies and highlight the best practices of leadership in higher education institutes. The study will analyze ten similar studies in the domain and based on focus group practices, recommendations will be proposed.
Ahmad Zein
The Determinants of Business Students’ Faculty Performance: Evidence from a Private University in Syria
Abstract
This study investigates factors that affect students’ performance at the Faculty of Business Administration at a private university in the Syrian Arab republic. The impact of four variables; high school GPA, motivation, source of high school certificate, and gender, on student’s faculty GPA have been examined using large sample of students for the period from 2005 to 2015. Applying Ordinary Least Squares (OLS) estimates, we find that high school GPA is the main determinants of student’s faculty performance. Moreover, the difference in average faculty GPA between males and females is significant with males underperforming females. Furthermore, motivation seems an important determinant of faculty GPA though it is less reliable than high school GPA. Hence, Awareness sessions should be conducted for high school students to raise their awareness of their future careers. Moreover, admission policies need to be reviewed and developed to include motivation element in the admission process.
Sulaiman Mouselli, Kinaz Al Aytouni, Kinan Naddeh
Adopting Mobile Business Solutions in the Modernization of Business Education
Abstract
Inexorable advances of the modern technologies make mobile communication not only popular in society, but most of us cannot imagine life without this tool. At the same time mobility has spread in the field of teaching and learning. Essential changes in learning are initiated by the demand for mobility. The article presents a mobile teaching structure. Structure is intended for the development and simplification of the mobile learning project, to enable the opportunity for different project development related participants’ to contribute to the separate levels. Each of them would be able to build on and develop thanks to the other proposed or implemented functions. There’s no doubt it can be said that the knowledge management and learning community are the two most important issues in terms of mobile teaching. In fact, they are two structures of changes in the whole learning paradigm.
Giedrius Cyras, Vita Maryte Janusauskiene
Relationship Between Sustainable Leadership and Organizational Trust: Empirical Evidence from Private Higher Education Institutions in Syria
Abstract
The purpose of this research paper is to develop a theoretical model of sustainable leadership and organizational trust in Higher Education environment in Syria. The model assesses academic and administrative staff perception of outstanding leadership behaviors and examines its relationship with perceived organizational trust in the field of higher education institutions in Syria. A theoretical model is established, clarifying the significance of selection of sustainable leadership behaviors and members’ trust in their co-workers. Research Methodology, measurement, empirical testing and application of the theoretical model is investigated. A quantitative approach is employed to design a self-administered questionnaire survey. Back translation is administered to ensure better validity of the scale. Exploratory factor analysis is conducted to examine the validity of sustainable leadership and trust in co-workers scales. Cronbach alpha Reliability test shows strong internal consistency and significance. Higher Education industry is investigated in this research study selecting a convenience sample from Higher Education institutions. A bivariate correlation analysis is conducted to examine the association between the two variables. Results of research study indicates a positive and significant relationship between sustainable leadership and trust in coworkers. However the association is not strong. The managerial implication of the research study recommends application and adoption of sustainable leadership behaviors among functional, mid and senior levels of managers and academics in management positions in higher education institutions. The limitation of research is mainly indicated in the sample size and measurement scales of sustainable leadership and organizational trust.
Serene Dalati
The Effect of Good Governance on Higher Education in Syria, Lebanon and Jordan for the Period (2000–2011)
Abstract
Globally, the rules and regulations of higher education are for the betterment of economies and social uplift. The objective of this study is to develop a link between governance indicators and educational outcomes. The current study proposes a framework covering three broad categories of governance indicators: political governance, economic governance and institutional dimension of governance. These three categories are accompanied by five educational factors: higher education expenditures, higher education enrolment, higher education expenditures per student, literacy rate, scientific and technical journal articles and economic growth. The study covers three countries: Syria, Lebanon and Jordan for the period 2000–2011. The OLS model is employed for estimating the possible links between governance indicators and educational outcomes. The results show conflicting effects of governance on higher education indicators, but in most of the cases, it is not significant.
Chadi Azmeh
University-Business Research Collaboration in Syria: An Empirical Assessment and Suggested Conceptual Model
Abstract
University-business research collaboration is an increasingly important innovation model (Johnson J. Minister of state for universities and science in UK. The dowling review of business-university research collaborations in UK, 2015). This study examines the research collaboration between universities and business sector in Syria, which is based on two different questionnaires, the first one is conceived for faculty members, and the second one is for the business sector. This study concludes that research which is conducted by faculty members and students in Syria does not significantly matching with the problems and the needs of business, also it shows that there is no significant difference between private and public universities in the above said domain, as well as between the social sciences and applied sciences faculties. Moreover, many faculty members are not so encouraged to achieve research for main reasons; poor income, no program to be invested within the research outcomes. In addition, Syrian business sector does not provide data easily and funding for most researchers. On the other hand, most of Syrian businesses do not benefit from research of Syrian universities, but they benefit more from foreign researches. This is due to the lack of trust with the ability of faculty members dealing and recommending adequate solution to businesses problems, they have no clue about the nature of research in the Syrian universities; in addition they consider the cooperation with universities as costly. However, most of the Syrian business sector is ready to participate into joint research programs with Syrian universities if it is financially supported. By considering the result, this research’s aim is to suggest a new triple collaboration model that link Chambers, Universities and Business together through three interrelated elements (“Business collaboration case studies”. University of Southampton, 2016). This will match the gap between universities research and the Syrian business sector needs, then advancing knowledge base, enhancing the relevance of research programs, accelerating the application of innovation within the economy as well as contributing effectively and efficiently in the reconstruction phase of Syria.
Alaa Salhani, Victoria Khnouf
Forging Research Links Between Academia, Business and Industry in Syria and Lebanon
Abstract
Research links between academia, business and industry is extremely weak in both Syria and Lebanon. The reason is shortage of trust, mutual understanding, finance, competent human resources and competition in the market together with high presence of rent seeking activities, among other reasons. As a result, research that is produced in academia tends to be supply rather than demand oriented. The paper proposes a vision for needed research and development of research, and presents several suggestions to encourage research, to support cooperation between Arts and Science Faculties and to forge links between academia, business, industry and finance (including establishment of science and technology parks), and with research centers attached to the Matre Project EU partner institutions.
Nabil Sukkar
Metadaten
Titel
Modernizing Academic Teaching and Research in Business and Economics
herausgegeben von
Jorge Marx Gómez
Marie K. Aboujaoude
Khalil Feghali
Tariq Mahmoud
Copyright-Jahr
2017
Electronic ISBN
978-3-319-54419-9
Print ISBN
978-3-319-54418-2
DOI
https://doi.org/10.1007/978-3-319-54419-9

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