Proceedings of the 6th International Conference on Economic Management and Green Development

Inhaltsverzeichnis

1. Frontmatter

2. Research on the Analysis and Strategy of American Inflation in the Context of COVID-19

   Yuxin Wu

   Abstract

   The Covid-19 pandemic has changed people’s lives in the past years. People have changed their habits to adapt to the world after the pandemic. The inflation rate is a critical index that represents the level of life quality of people. Global incidents always play an important role in changing the inflation rate. The Covid-19 pandemic is one of the most influential incidents in people’s daily life in the past decades. This paper mainly researches and discusses the reasons for the increasing inflation rate in the United States in the context of the Covid-19 pandemic. Still, this paper tends to pay more attention to how these factors affect the living expense of people but also how a country’s economy goes during the pandemic. Moreover, this paper also considers the literature, which focuses on the economic policy set to relieve the inflation. As important resources to get a more accurate and comprehensive conclusion proposes several feasible solutions on the analysis of the after-pandemic economic policy to alleviate the detrimental inflation in the United States.

3. Analysis of China’s Beauty Brand Marketing Strategy and Sales Model

   Yinglan Yao

   Abstract

   The main reason why Chinese beauty brands have become so popular in recent years is due to e-commerce, such as live streaming, Kol promotion, and online shopping. It is well-known that e-commerce is of great help to Chinese beauty brands. The rise of internet celebrities and social media has given Chinese beauty brands a broad reach. So in recent years, China’s beauty products sales have qualitative changed. In contrast to the previous decade, Chinese beauty brands have made significant progress. This can not be separated from e-commerce can not be separated from the improvement of quality. This paper mainly introduces the marketing strategy of well-known beauty brands in China. Their primary way of marketing or e-commerce. The current strong competitiveness of each brand has a different way of marketing. Each brand has its unique advantages, as well as product innovation.

4. Modeling and Economic Analysis of Wind-Marine Current-Biogas Integrated Energy System

   Chengyan Li

   Abstract

   China’s renewable energy power generation prospects are broad. Therefore, this paper proposes a new energy system that adapts to social development. The system can effectively control energy consumption and further improve energy utilization efficiency. To a certain extent, it can cope with challenges such as surge in energy demand, environmental pollution, and climate change. The use of this system has a certain mitigation effect on coastal areas where electricity is deficient. Not only is it beneficial to the local area economically, but it can also reduce damage to the environment while ensuring power stability. This study proposes a wind-marine current-biogas integrated energy system by summarizing the existing single-energy generation models and some other types of integrated energy systems. At the same time, according to the references, the economic benefits of this system are analyzed. The addition of biogas power generation reduces the instability of marine current power generation and wind power generation to the system. The results show that, in actual production and life, a reasonable allocation of the proportions of the three energy sources can maximize the power generation efficiency of the integrated energy system within a certain cost range.

5. An Analysis of Puma’s Global Marketing in the COVID-19 Era

   Zichun Pan, Kaiyan Wang, Yuechun Wang, Ruonan Zhao

   Abstract

   Puma is one of the well-known sportswear brands. It’s reasonable and rigorous in product design, as well as long-term clear objectives in market segmentation and distribution channel management. However, in the 1980s and 1990s, Puma was far behind Nike, Reebok, Adidas, and other clothing giants in marketing and sales. The research analyzed the strengths and weaknesses of the Puma brand from the inside, based on SWOT. From the external analysis, the existing threats, competitive situations, and development opportunities in the market are all analyzed. Based on the perspective of 4Ps Marketing Theory, this study analyzed the market for Puma products and studies the strategies for products, pricing, placement, and promotion. Puma’s main market is Asia. Further this paper made a discussion based on the SWOT analysis and give some suggestions on further marketing strategies. The implication as well as contribution were discussed later and limitation and future study were also included.

6. The Time-Varying Impact of COVID-19 on the Telecom Industry

   Yi Zhu

   Abstract

   Since the beginning of 2020, COVID-19 has severely impacted human life to the extent of the whole world. This paper aims to find out the time-varying impact of COVID-19 on the telecom industry. The daily patient increased in China and oversea is used to reflect the extent of COVID-19. The data of Shenwan index from Feb. 3rd, 2020 to June 17th, 2022 is analyzed through the VAR model and the ARMA-GARCH model to find the impact. According to the result, it is shown that the effect of COVID-19 conducts from oversea to domestic. Although the impact is waning, it will still last for several years. Such impact will bring risks as well as chances. During these years, the telecom industry is on the upswing of development, having great potential. Governments are suggested to catch the chance to accelerate the digital transformation, while investors are suggested to seize investment opportunities.

7. The Importance of Compensation from Different Aspects: A Study of Akamai Inc.

   Si Chang

   Abstract

   In today’s society, more and more companies are focusing on how to maximize the benefits of their company using compensation concepts. This paper examines the importance of compensation by analyzing Akamai Technologies’ executive compensation changes from 2015 to 2021 and comparing Akamai to Meta and draws three important conclusions. First, pay for performance as part of the compensation plan addresses agency issues and motivates employees to work hard, while the presence of base pay provides an incentive for employees to be reluctant to work. In addition, the company's compensation philosophy protects the interests of both employees and the company. It aligns the interests of shareholders and employees, attracts competent people, maintains fairness in the workplace, and regulates the behavior of employees. Finally, the paper discusses that compensation in ways other than money is also an important factor of attracting talent. It is more stimulating for employees to be rewarded according to the benefits each individual needs than to be rewarded with money only.

8. 2022 Russo-Ukrainian War and the Subsequent Sanction in Relation to Commodity Volatility

   Ji Yu, Ying Xie, Zihan Yin

   Abstract

   Russia is a European leading exporter of commodities like nickel, wheat, and so forth, and its export volume ranked 7th in Europe in 2020. We use principal component analysis within the range of time from April 1st, 2021 to April 27th, 2022, to do a comparison of the price changes during this time period. The Russo-Ukrainian war and sanction led to huge turmoils in those commodity markets. Commodities like nickel, aluminum, corn, soybean, wheat, gold, silver, oil, LNG, and silver are obviously affected by the Russo-Ukrainian war and sanction. The EURO STOXX 50 and the ruble to U.S. dollar exchange rate are also influenced by the incident and its following sanction. The impact can be observed by their price changes, which will be discussed in this article. As commodities are geopolitically vulnerable, the finding of this paper can be used by investors as an alternative reference to analyze the price changes caused by war and sanction and make investment strategies wiser.

9. The Impact of New Energy Vehicle Batteries on the Natural Environment and Recycling Method

   Ziyang Huang

   Abstract

   At present, new energy vehicles mainly use lithium cobalt acid batteries, Li-iron phosphate batteries, nickel-metal hydride batteries, and ternary batteries as power reserves. These types of cells will cause a certain degree of irreversible environmental impact (mainly from the anode, cathode, and electrolyte of the battery) without treatment. The production and treatment of batteries is still the main problem faced by the current new energy vehicle industry. This paper summarizes the main treatment methods for the waste batteries of new energy vehicles. This paper, through the example of the new energy vehicle battery and untreated battery environmental hazards, put forward the corresponding solutions. New energy vehicle batteries include Li cobalt acid battery, Li-iron phosphate battery, nickel-metal hydride battery, and three lithium batteries. Untreated waste batteries will have a serious impact on the environment. Large amounts of cobalt can seep into the land, causing serious effects and even death to plant growth and development, which can lead to a significant reduction in land yield. And cobalt-contaminated plants can cause a variety of diseases when eaten by humans. The production of batteries will produce a large number of greenhouse gases. At present, the commonly used waste battery treatment methods are echelon utilization, disassembly, recycling, and reuse. In the future, batteries will develop toward the concept of perfect batteries proposed by Buchmann in 2001, and the treatment of waste batteries will be improved. Social demand for new energy vehicles will continue to increase, and attention to battery processing and production will largely reduce the damage to the environment.

10. The Pollution of Face Masks to Marine Ecology Under the Epidemic

    Xuping Gong

    Abstract

    The outbreak of the Novel Coronavirus has led to a surge in need of face masks, which endangers the safety of Marine life. This article discusses how masks pollute the marine environment, and what the consequences of Microplastic pollution disrupt the ecological balance of marine life. It also provides constructive advice on the recycling and reuse of masks. After exploring the composition and filtering mechanism of masks, it can be found that the core structure of different types of masks contains a large amount of polypropylene to form the non-woven part of the main body. Masks are damaged in water due to weathering and erosion, releasing a large number of microplastics, which can have a huge negative impact on marine ecology. These include lethality to marine organisms, inhibiting population growth and development, and even altering the genetics of organisms. At the same time, due to the food chain, microplastics absorbed by marine organisms can accumulate in humans, leading to more serious consequences. In order to reduce the microplastic pollution caused by masks, this paper puts forward several suggestions for the recycling and reuse of masks, which are related to building materials, electricity, instrumental supplies, collection box, and gas-phase Advanced Oxidation Process (gAOP). This paper hopes to find better methods to balance Personal protective equipment (PPE) and marine environmental pollution in years to come and hopes to reduce the disadvantages of microplastics on marine ecology.

11. Comparison of Carbon Emissions of Gasoline Vehicles and Electric Vehicles

    Chenxi Huang, Zhiying Ou, Xiaotian Yu

    Abstract

    Electric vehicles are promoted by many countries as alternative products of gasoline vehicles in recent years since they are widely regarded as low-emission green vehicles by the society. However, after a series of investigation and research, it is found that the carbon emissions of electric vehicles in the whole process are not as small as what the public think, carbon emissions of electric vehicles depend on a variety of factors like the manufacturing regions, energy source, etc. By analyzing the sources of carbon emissions during the production and use of various types of vehicles, combined with relevant research data, this paper compares the carbon emission levels of gasoline vehicles and electric vehicles at various stages as well as the emissions in different countries and regions. Through comparative analysis authors draw relevant conclusions on greenhouse gas emissions level of the two types of vehicles. Overall, electric vehicles do have lower emissions than gasoline vehicles in life-cycle process. Electric vehicles that are used in developed regions have lower carbon emissions than those used in developing regions. Another conclusion is that the carbon emissions are lower in places with cleaner electricity sources, this article has compared the carbon emissions of electric vehicles in different states of the United States, the discussion shows that states with a higher proportion of renewable energy have lower carbon emissions in general.

12. The Impacts of Offshore Oil Spills on Marine Life and Humans and Solutions

    Mengyao Wang

    Abstract

    At present, marine pollution has gradually become a big issue of environmental pollution, in addition to the pollution caused by plastic waste, marine oil spills are also a very serious source of pollution. Oil spill can not only cause large-scale pollution of ocean, but also continue to affect for a long time. This article mainly analyzes the composition of oil and discuss the influence of oil spill impacts on fish, seabirds and humans. Proposes four relatively common oil spill treatment plans, including booms, skimmers, burning and using dispersant, and summarizes the policies issued by the government for the oil spill in 1973. For petroleum, the main component is hydrocarbon organic. In addition to the influence of volatile substances, the leakage of aromatic hydrocarbon (PHAs) into the seawater will cause lesions in the eyes and reproductive systems of fish and soft vertebrates. In addition, the components left on the surface of seawater will also lead to birds who live in the polluted or surrounding area get persecution and result in heavy feathers or accidental ingestion of oil during feather trimming and death. Secondly, the pollution of seawater will also cause some oil components to remain in the body of marine organisms and through the food chain the accumulated toxic components will affect humans. In addition, the contamination of seafood can also have an economic impact on the people who live by the sea and feed on the sea. Although relative institutions have made correlated policies to prevent and solve the oil spill, oil spills are still happening and bring influence on environment. Therefore, it is significant to analyze oil spills effects and increase people awareness of ocean protection.

13. A Case Study of the 2021 Pulitzer Prize-Winning Articles in Feature Writing Based on Narrative Communication Theory

    Suya Xie

    Abstract

    Based on the empirical evidence in narrative communication, this article argues that the journalists arrange the sequences of events in feature writings production to meet the audience's need for story coherence. Taken as a miniature of exemplary journalistic practice in feature writings, the 2021 Pulitzer Prize-Winning Articles in Feature Writing was examined, in order to answer how narrative communication theory operates. This paper applies Labov and Waletzky’s narrative model and Bell’s improved one, which is suitable for the analysis of news texts, and identifies the coherent expression in samples was manifest in temporal, causal, motivational, and affective orders. The entire narrative structure and the narrative cycle structure were presented within a temporal framework, and emotional content was structured within the communicative framework (Duncan 13:589–603, 2012). Interpretations are provided by interrupting the narrative to ensure rigorous logic, while the supporting evidence is avoided to increase the audience’s immersion. This paper adds narrative paradigm theory on the basis of qualitatively and quantitatively research by other scholars and also advances the general understanding of narrative structures.

14. A Comparative Study of Green Purchase Behavior Between Chinese and American Consumers in College: An Examination of Collectivism, Perceived Peer Pressure, and Environmental Concerns

    Sijia Peng

    Abstract

    Green products emerge and gradually take over a larger market share as consumer environmental awareness raises over time. Businesses attempt to reframe their products to become more environmentally friendly to meet customer demands. This paper examines three possible societal factors—collectivism and perceived peer pressure, and environmental concerns—that impact green purchase behaviors on college students in China and the United States. Although environmental issues are globalized, rather than regional, green purchase attitudes, intentions, and behaviors vary across cultures. Therefore, based on 91 college students in China and 48 in the United States, this study modifies a model of green purchase behavior with regression analysis from survey results. The results illustrate an overall positive correlation between collectivism, environmental concerns, and green purchase behavior. Although the correlation between environmental concern and green purchase behavior is similar in both countries, there is a stronger positive correlation between collectivism and green acquisition in the United States. However, perceived peer pressure makes little influence on green purchasing in both areas. Based on the predictions and hypothesis, this paper also discusses a few theoretical implications of the findings and can be applied to illustrate a future trend of green purchase.

15. A Prediction upon Deep-Sea Gigantism Characteristics of Crustaceans in Respond to Future Global Climate

    Jianing Yang

    Abstract

    “Global warming” is referred to as the long-term climate change in response to human activities, including the increased release of Carbon Dioxide, which leads to global average temperature increase. On the other hand, deep-sea gigantism is used to describe species with relatively large sizes compared to species related to them but instead reside in a mid-latitude ocean, shallow water, or on land. The explanation for the unique phenomenon includes Lower temperature, food scarcity, reduced predation pressure, and increased dissolved Oxygen. This paper examines deep-sea gigantism on crustaceans and how current existing deep-sea gigantism crustaceans would respond to an increased temperature by reviewing research upon Paleocene-Eocene thermal maximum and deep-sea gigantism crustaceans. To conclude the results in brief, from data presented by Paleocene-Eocene thermal maximum 56 million years ago, the current trend in Greenhouse gas emission would result in increased global Ocean temperature and dissolved Ocean Oxygen levels, contributing to the prediction of decreasing characteristics of deep-sea gigantism in marine crustaceans.

16. A Study on HR Risk of Didi Under the Sharing Economy

    Yingyin Shao

    Abstract

    Under the background of the current “Internet plus” vigorous development, sharing economy may participate in the readjustment and configuration of part of the industrial structure. How to effectively manage innovation and value reconstruction for new platform enterprises applying the new economic model of “collaborative sharing” has also become an important issue that we focus on. This paper selects Didi Company with sharing economy connotation and human resource management characteristics as the starting point of the study. Literature research method, qualitative and quantitative analysis method and empirical analysis method are used to study the human resource management risks of Didi. Starting from the complexity and platform characteristics of human resource management in the sharing economy, relevant suggestions are put forward for potential risks. As an innovative combination of sharing economy and mobile travel, Didi’s human resource management is expected to provide a new development direction for platform enterprises to innovate human resource management mode.

17. Activation and Reconstruction of Emergency Supply Chain Crisis Under Crisis Events

    Xinyu Li

    Abstract

    In recent years, attention has been paid to the study of emergency supply chain under crisis events. This paper takes Wuhan’s lockdown in 2020 due to COVID-19 as an example, takes journals, news reports and relevant policy documents as the main data sources, and uses grounded theory to study the activation and restructuring process of emergency supply chain. The study found that the original supply chain started to operate spontaneously after being stimulated by external events, including three elements: materials, sources and storage. However, the initial activated supply system could not meet the emergency demand and further reconstruction was required. The reconstruction process is led by conscious force, which mainly lies in node strengthening, chain strengthening and network shape remodeling. Meanwhile, it uses smart technology to construct intelligent emergency supply system. Finally, the paper discusses the theoretical value and practical significance of this research, and discusses the direction and form of future research.

18. Advantages and Disadvantages of Online Celebrity Marketing

    Shiqi Chen

    Abstract

    The This paper aims to analyze celebrity marketing and highlight the advantages and disadvantages of product and service endorsements by famous individuals. Companies realized the value of hiring famous individuals in different sectors, including entertainment, sports, and politics, to promote their products and services. Companies hire celebrities to mention or use their products and services to create awareness and increase sales since their fans are compelled to try what their favorite celebrities are using. Consequently, celebrity endorsements generate positive press, create awareness around a product or service and influence consumer purchases. Nonetheless, companies risk losing much money, especially when a celebrity is involved in negative press. In some cases, fans might focus more on a celebrity rather than the products and services they are meant to advertise, leading to the loss of millions in advertisement capital.