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30.01.2022 | Empirical article

Recovering from the COVID-19 shock: the role of risk perception and perceived effectiveness of protective measures on travel intention during the pandemic

verfasst von: Joon Woo Yoo, Junsung Park, Jong Ho Lee, Heejun Park

Erschienen in: Service Business | Ausgabe 3/2022

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Abstract

The COVID-19 pandemic has caused severe damage to the global tourism industry. However, there is hope that the industry will recover in the near future. This study investigates how the pandemic has affected the peoples’ traveling intention and provide implications for accelerating the recovery of the industry. A PLS-SEM analysis of 382 samples confirms the significant effect of COVID-19 risk perception on travel intention while also highlighting the mediating role of perceived effectiveness of COVID-19 protective measures. The study also concludes that there is a significant difference in the perceived protective measure effectiveness-travel intention relation based on accommodation preference.

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Titel: Recovering from the COVID-19 shock: the role of risk perception and perceived effectiveness of protective measures on travel intention during the pandemic
verfasst von: Joon Woo Yoo
Junsung Park
Jong Ho Lee
Heejun Park
Publikationsdatum: 30.01.2022
Verlag: Springer Berlin Heidelberg
Erschienen in: Service Business / Ausgabe 3/2022
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI: https://doi.org/10.1007/s11628-021-00476-3

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