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2021 | OriginalPaper | Buchkapitel

Service-Dominant Logic: A Missing Link in Servitization Research?

verfasst von : Maria Åkesson, Nina Löfberg

Erschienen in: The Palgrave Handbook of Servitization

Verlag: Springer International Publishing

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Abstract

Parallel to the evolving literature on servitization, the notion of service-dominant (S-D) logic has evolved as a perspective on marketing. The research fields of servitization and S-D logic have mainly developed separately, even though they are highly relevant to each other. Combining these fields creates a framework that contributes to an improved theoretical basis for servitization. We argue that S-D logic can be seen as a missing link in servitization research and we discuss three implications for theory and practice; (1) a definition of servitization, (2) a foundational service business logic to guide servitization, and (3) a holistic view of servitization.

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Titel: Service-Dominant Logic: A Missing Link in Servitization Research?
verfasst von: Maria Åkesson
Nina Löfberg
Verlag: Springer International Publishing
Buch: The Palgrave Handbook of Servitization
Print ISBN: 978-3-030-75770-0

Electronic ISBN: 978-3-030-75771-7

Copyright-Jahr: 2021
DOI: https://doi.org/10.1007/978-3-030-75771-7_25