Ausgabe 2/1999
Inhalt (11 Artikel)
The New Approach to Assessing the Marketing Effectiveness of Korean Firms
Sung-Joon Yoon, Jun-Hwan Kim
The Commodification of Race in Singapore: The Customer Service Implications of the Other-Race Effect on Tourism and Retailing
Geraldine R. Henderson, Jerome D. Williams, Kimberly Dillion Grantham, May Lwin
The Seven Faces of Singaporeans: A Typology of Singapore Consumers and Their Aspirations and Life Satisfaction
Jung Kwon, Jochen Wirtz, Soo Jiuan Tan, Ah Keng Kau
Appeals in Korean Magazine Advertising: A Content Analysis and Cross-Cultural Comparison
Woochang Jeon, George R. Franke, Bruce A. Huhmann, Joseph Phelps
Small Firm Marketing: A Comparison of Eastern and Western Marketing Practices
Wai-Sum Siu, David Kirby
Product Cue Usage in Two Asian Markets: A Cross-Cultural Comparison
Sandra Forsythe, Jai Ok Kim, Thomas Petee
Industrial Pricing Strategies in Singapore and the U.S.: Same or Different?
Jazzlyn A.L. Chia, Peter M. Noble