Ausgabe 4/2013
Inhalt (5 Artikel)
Source effect of advertised reference price influences on transaction value in online shopping environments
Shao-Kang Lo, Yu-Jen Chou, Ching-I Teng
Price versus privacy: an experiment into the competitive advantage of collecting less personal information
Sören Preibusch, Dorothea Kübler, Alastair R. Beresford
Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior
Lorena Blasco-Arcas, Blanca Hernandez-Ortega, Julio Jimenez-Martinez
How organizing visions influence the adoption and use of reverse auctions
Susan Standing, Craig Standing, Peter Love, Denise Gengatharen