Ausgabe 1/2023
Inhalt (10 Artikel)
Original Article
Web-disclosure practices for transparency and the sustainability of non-profit organisations
Ramesh Nair, Roshayani Arshad, Ruhaini Muda, Siti Aeisha Joharry
Open Access
Original Article
Cause-related marketing: a systematic review of the literature
Hina Yaqub Bhatti, M. Mercedes Galan-Ladero, Clementina Galera-Casquet
Original Article
Can implementation intentions increase fibre intake? An examination of the effect of planning and educational information
Irene Vilà, Carmen Valor, Raquel Redondo
Original Article
Elements that compose the non-profit BRAND orientation in an emerging country
Lara Mendes Christ Bonella Sepulcri, Emerson Wagner Mainardes
Open Access
Original Article
The current state of research of word-of-mouth in the health care sector
Gerlinde Pauli, Sebastian Martin, Dorothea Greiling
Open Access
Original Article
An online research approach for a dual perspective analysis of brand associations in art museums
Silvia Ranfagni, Matilde Milanesi, Simone Guercini
Open Access
Original Article
Motives for attending cardiovascular health promotion events: An explorative analysis of the austrian “Heart Health Day”
Sebastian Martin, Katharina Maria Hofer, Birgit Grüb
Original Article
The influence of cause-related marketing campaign structural elements on consumers’ cognitive and affective attitudes and purchase intention
Nic S Terblanche, Christo Boshoff, Debbie Human-Van Eck
Original Article
Examining the impact of mindsets on donation intentions to homelessness charities via parallel serial mediation
Alice Labban, Corinne Novell, Steven Bauer
Original Article
Using norm activation theory to understand intentions for collaborative consumption
Soha Abutaleb, Noha El-Bassiouny, Sara Hamed