Ausgabe 3/2023
Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations
Inhalt (10 Artikel)
Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations
M. Mercedes Galan-Ladero, Maria Sarmento, Susana Marques
Social marketing’s relevance in helping the United Nations attain its SDGs
Walter Wymer
Creativity as the key to success—a plea for more guts in social marketing communication
Answin Vilmar
A human-to-human approach to social marketing for sustainability and development
Reynaldo G. Rivera
The role of social marketing in achieving the planet sustainable development goals (SDGs)
Carla Rodriguez-Sanchez
Social Marketing and the Sustainable Development Goals: Scoping Review (2013–2021)
Ibe Delvaux, Wendy Van den Broeck
Multilevel implications for anti-consumption social marketing within the public policy framework for SDG realization: a systematic literature review
Olavo Pinto, Beatriz Casais
An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing
Araceli Galiano-Coronil, Manuela Ortega-Gil, Belén Macías-Varela, Rafael Ravina-Ripoll
Correction to: An approach for analysing and segmenting messages about the SDGs on Twitter from the perspective of social marketing
Araceli Galiano‑Coronil, Manuela Ortega-Gil, Belén Macías-Varela, Rafael Ravina-Ripoll
Harnessing the power of social marketing for sustainable development
Nathaly Aya Pastrana, Rafael Obregón