Ausgabe 4/2022
Inhalt (10 Artikel)
Original Article
Crisis mapping in the “senses” arena narratives
Ioanna Karantza, Michael Chrissos Anestis, Sotirios Vlachakis
Original Article
Cuteness mediates the effect of happy facial expressions on empathy and charitable donations
Hyunkyu Jang
Original Article
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Sujo Thomas, Ashwin Jadeja, Krishnaba Vaghela, Richa Shreevastava
Original Article
The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products
Arian Matin, Tornike Khoshtaria, Metin Marcan, Davit Datuashvili
Open Access
Original Article
Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market context
Swetarupa Chatterjee, Naman Sreen, Jyoti Rana, Amandeep Dhir, Pradip H. Sadarangani
Open Access
Original Article
When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes
Noelia Salido-Andres, Marta Rey-Garcia, Luis Ignacio Alvarez-Gonzalez, Rodolfo Vazquez-Casielles
Original Article
Consumer altruism and risk taking: why do altruistic consumers take more risks?
Sudipta Mukherjee
Original Article
Do materialistic individuals donate less? Exploring the moderating effect of the need to belong in monetary donations to volunteering groups
Francine Zanin Bagatini, E. R. D. Vaz, A. C. Petkowicz, K. Basso, J. Pauli
Original Article
What facilitate people to do charity? The impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang-An Ha, Phuong Nhi Nguyen Pham, Long Hoang Le