Ausgabe 1/2024
Inhalt (11 Artikel)
Original Article
Materialism, life satisfaction and Compulsive Buying Behavior: An empirical investigation on Egyptian consumers amid Covid‑19 pandemic
Passent Ibrahim Tantawi
Original Article
No browsing, no donating: the impact of title and forwarder on browsing intention of online charity fundraising
Chundong Zheng, Huan Niu, Han Wang
Open Access
Original Article
Verification of GPDS planning framework for social marketing: a Delphi method
M. Bilal Akbar, Elizabeth Barnes
Original Article
Impulse buying and checkout donation: leveraging reparatory processes of purchase guilt
Soumya Singh, Sapna Singh
Original Article
Developing a framework for communications encouraging personal budgeting – a social marketing approach
Magdalena Cismaru, Onur Akdaş
Open Access
Original Article
Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions
Pilar Fernández-Ferrín, Sandra Castro-González, Belén Bande, M. Mercedes Galán-Ladero
Original Article
Determinants of online social entrepreneurs’ brand loyalty: a value creation model
Rasha Abdel Aziz ElNaggar, Rasha Hammad
Original Article
Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana
Isaac Sewornu Coffie, Ernest Yaw Tweneboah-Koduah, Elikem Chosniel Ocloo, Atsu Nkukpornu, Adelaide Naa Amerley Kastner
Correction
Correction to: Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana
Isaac Sewornu Coffie, Ernest Yaw Tweneboah-Koduah, Elikem Chosniel Ocloo, Atsu Nkukpornu, Adelaide Naa Amerley Kastner
Original Article
Predicting the cause-related marketing participation intention by examining big-five personality traits and moderating role of subjective happiness
Ritesh Patel, Viral Bhatt, Sujo Thomas, Twinkle Trivedi, Sudhir Pandey
Original Article
Reconnoitering antecedents of donation intention in donation crowdfunding campaigns: a mediating role of crowdfunding readiness
Vijaya, Ajit Yadav, Himendu Prakash Mathur