Ausgabe 3/2022
Inhalt (10 Artikel)
Original Article
Promoting mental health during the COVID-19 pandemic: the transtheoretical model of change and social marketing approach
Onur Akdaş, Magdalena Cismaru
Original Article
Brand love and party preference of young political consumers (voters)
Saikat Banerjee, Bibek Ray Chaudhuri
Correction
Correction to: Brand love and party preference of young political consumers (voters)
Saikat Banerjee, Bibek Ray Chaudhuri
Original Article
A structural evaluation of university identification
Hulya Bakirtas, Vildan Gulpinar Demirci
Original Article
Would you like to donate your reward points today? Mental accounting and checkout charity
Min Chung Han
Original Article
Revitalizing the non-profit brand personality through brand experience and brand relationship dimensions
Michael Chrissos Anestis, Ioanna Karantza, Costas Assimakopoulos, Sotirios Vlachakis
Open Access
Original Article
Worlds Apart? – The Challenges of Aligning Brand Value for NGO’s
Karen Hand, Rebecca Murphy, Malcolm MacLachlan, Stuart Colin Carr
Correction
Correction to: Worlds Apart? – The Challenges of Aligning Brand Value for NGO’s
Karen Hand, Rebecca Murphy, Malcolm MacLachlan, Stuart Colin Carr
Open Access
Original Article
Is it only the university they are satisfied with? – Foreign student satisfaction and its effect on loyalty
Anita Kéri, Erzsébet Hetesi
Original Article
The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS
Beatriz Casais, João F. Proença