Skip to main content

International Review on Public and Nonprofit Marketing

Ausgabe 3/2013

Inhalt (6 Artikel)

Original Article

The added value of corporate social responsibility. Some insights from a research in Uruguay

José Luis Vázquez, Ana Lanero, Oscar Licandro

Original Article

Segmenting university graduates on the basis of perceived value, image and identification

David Jiménez-Castillo, Raquel Sánchez-Fernández, M. Ángeles Iniesta-Bonillo

Original Article

Attitudes towards cause-related marketing: determinants of satisfaction and loyalty

M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Walter Wymer

Book review

Experiences of inclusive business in Uruguay

Ana Lanero, David Abril