Ausgabe Sonderheft 3/2009
Confucian/Chopsticks Marketing / Edited by Kim-Shyan Fam, Zhilin Yang and Mike Hyman
Inhalt (10 Artikel)
Migration of Chinese Consumption Values: Traditions, Modernization, and Cultural Renaissance
Cheng Lu Wang, Xiaohua Lin
The Impact of Chinese Culture on Corporate Social Responsibility: The Harmony Approach
Lei Wang, Heikki Juslin
The Effect of the Governance Environment on Marketing Channel Behaviors: The Diamond Industries in the U.S., China, and Hong Kong
Shaomin Li, Kiran Karande, Dongsheng Zhou
Confucius, Cars, and Big Government: Impact of Government Involvement in Business on Consumer Perceptions Under Confucianism
David Ackerman, Jing Hu, Liyuan Wei
Does Relationship Quality Matter in Consumer Ethical Decision Making? Evidence from China
Zhiqiang Liu, Fue Zeng, Chenting Su
A Study of the Attitudes Towards Unethical Selling Amongst Chinese Salespeople
Nick Lee, Amanda Beatson, Tony C. Garrett, Ian Lings, Xi Zhang
Chinese Negotiators’ Subjective Variations in Intercultural Negotiations
Clyde A. Warden, Judy F. Chen