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Journal of Business Ethics

Erschienen in:

01.01.2012

Does Ethics Statement of a Public Relations Firm Make a Difference? Yes it Does!!

verfasst von: Eyun-Jung Ki, Hong-Lim Choi, Junghyuk Lee

Erschienen in: Journal of Business Ethics | Ausgabe 2/2012

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Abstract

Attempting to determine solutions for unethical practices in the field, this research was designed to assess the effectiveness of public relations firms’ ethics statements in decreasing the incidence of malpractice. This study revealed an encouraging finding that practitioners working in firms with ethical parameters were significantly more likely to engage in ethical practices. Moreover, educating public relations practitioners about the content of ethics statement could positively influence their ethical practices. At the same time, this study’s findings suggest further questions for consideration in future scholarship and in the application of ethics statements to practice within the field.

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KPRA was established in 1989 to foster the professional standards of public relations practitioners and develop public relations theories and skills through public relations education and training programs. This association has served as a bridge between industry and the academy.

More detailed information regarding the KPRA Code of Ethics can be found at http://www.koreapr.org/about/ethics02.php.

Seventeen major public relations firms in Korea established the KPRCA in 2000 to raise public awareness and trust of the public relations field and to boost the ability and spirit of those contributing to the development of the Korean public relations industry.

Three of the CEOs could not be reached at the time this research was conducted.

The CEOs did not participate in the survey. The results of the survey solely reflect the responses of the participants, employees from the participating public relations firms.

X reflects the name of a public relations practitioner described in each scenario.

Demographic information for public relations practitioners in Korea is currently not available. Therefore, this study could not compare the demographic information of this sample with the entire population in the field.

In response to the demographic question regarding position, 202 participants answered. Therefore, N = 202.

As this study relied on survey participants’ responses, it might be possible that different participants within the same firm could provide varying responses. Specifically, one participant in a firm could be aware of the existence of an ethics statement within that firm, but another employee may not. However, a code is rendered meaningless to an employee unaware of its existence.

Among the 105 participants who indicated that their firms have ethics statements, 11 did not answer the question dealing with education about the ethics statement. Therefore, N = 94 for this question.

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Titel: Does Ethics Statement of a Public Relations Firm Make a Difference? Yes it Does!!
verfasst von: Eyun-Jung Ki
Hong-Lim Choi
Junghyuk Lee
Publikationsdatum: 01.01.2012
Verlag: Springer Netherlands
Erschienen in: Journal of Business Ethics / Ausgabe 2/2012
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI: https://doi.org/10.1007/s10551-011-0971-1

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