Educational Professionals’ Decision Making for Professional Growth using a Case of Twitter Adoption

This paper is a report of an examination of educational professionals’ perspectives on their decision processes to use a Twitter personal learning network (PLN). When investigating each of the participants’ decision-making processes to accept or reject the use of a Twitter PLN, the externally supported individualized learning experience was integral to the educational professionals’ active decision to adopt the new tool. The five major findings revealed external stimulus and support is (1) vital to address pre-existing attitudes and beliefs, (2) to target the acquisition of technical and implementation knowledge, and (3) to encourage continued exposure, interaction, and exploration. The final two findings focus on the (4) interaction with a social learning community supports decision making and informal learning, and (5) personal experimentation and exploration of a Twitter PLN allows educational professionals to build their professional network, quickly access high quality information, and read educational material. Educational professionals’ informal learning activities were also revealed while using their PLN. Educational professionals reported sharing information and resources with colleagues as having the most significant impact on professional practice. In addition to interviews, the nature of the Twitter platform provided valuable evidence of informal learning activities. These activities reflected in the educational professionals’ tweets included: reading educational subject matter, reflection and collaboration. Also, a new category: Resource Collection was created to reflect the second most popular activity on educational professionals’ Twitter PLN.