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Service Business
Erschienen in: Service Business 3/2012

01.09.2012 | Empirical article

Innovation and imitation effects in the mobile telecommunication service market

verfasst von: Sang-Gun Lee, Byeonghwa Park, Si-Hyeon Kim, Hong-Hee Lee

Erschienen in: Service Business | Ausgabe 3/2012

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Abstract

This study investigates adoption patterns of the first mover and the followers in the Information and Communication Technology industry. The continuous behavior of adopters over time is difficult to analyze and most previous studies were cross-sectional rather than longitudinal. In order to overcome these limitations, a mathematical diffusion model with verified official time-series data is used to analytically investigate the impact of both innovation and imitation effects on the mobile phone adoption in South Korea. The results showed that the imitation effect of the first mover was larger than those of the followers in the mature mobile telecommunication services market in South Korea. The innovation effect of the follower was larger than that of the first mover, and the innovation effect was larger than the imitation effect in the market.
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Metadaten
Titel
Innovation and imitation effects in the mobile telecommunication service market
verfasst von
Sang-Gun Lee
Byeonghwa Park
Si-Hyeon Kim
Hong-Hee Lee
Publikationsdatum
01.09.2012
Verlag
Springer-Verlag
Erschienen in
Service Business / Ausgabe 3/2012
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI
https://doi.org/10.1007/s11628-012-0135-0

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