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Journal of the Academy of Marketing Science

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07.11.2017 | Review Paper

Meta-analysis: integrating accumulated knowledge

verfasst von: Dhruv Grewal, Nancy Puccinelli, Kent B. Monroe

Erschienen in: Journal of the Academy of Marketing Science | Ausgabe 1/2018

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Abstract

Building a foundation of marketing theory requires developing effective ways to aggregate research results. Meta-analyses that accumulate knowledge within a research domain is an important means for summarizing research findings and increasingly is being conducted in various substantive marketing domains. Moderator analysis and structural models using meta-analytic inputs have emerged as a powerful means to advance current knowledge in a research domain, and, importantly, identify fruitful areas for future inquiry. This article reviews the growth of meta-analysis in marketing and identifies several important issues researchers must consider when conducting and reporting a meta-analysis.

Vorheriger Artikel The value of empirical generalizations in marketing

Nächster Artikel Business cycle research in marketing: a review and research agenda

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Titel: Meta-analysis: integrating accumulated knowledge
verfasst von: Dhruv Grewal
Nancy Puccinelli
Kent B. Monroe
Publikationsdatum: 07.11.2017
Verlag: Springer US
Erschienen in: Journal of the Academy of Marketing Science / Ausgabe 1/2018
Print ISSN: 0092-0703
Elektronische ISSN: 1552-7824
DOI: https://doi.org/10.1007/s11747-017-0570-5

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