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Telecommunication Systems
Erschienen in: Telecommunication Systems 4/2016

01.08.2016

Modelling revenue generation in a dynamically priced mobile telephony service

verfasst von: Han Wang, Damien Fay, Kenneth N. Brown, Liam Kilmartin

Erschienen in: Telecommunication Systems | Ausgabe 4/2016

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Abstract

Dynamic pricing has been used extensively in specific markets for many years but recent years have seen an interest in the utilization of this approach for the deployment of novel and attractive tariff structures for mobile communication services. This paper describes the development and operation of an agent based model (ABM) for subscriber behavior in a dynamically priced mobile telephony network. The design of the ABM was based on an analysis of real call detail records recorded in a Uganda mobile telephony network in which dynamic pricing was deployed. The ABM includes components which simulate subscriber calling behavior, mobility within the network and social linkages. Using this model, this paper reports on an investigation of a number of alternative strategies for the dynamic pricing algorithm which indicate that the network operator will likely experience revenue losses ranging from a 5 %, when the pricing algorithm is based on offering high value subscriber cohort enhanced random discounts compared to a lower value subscriber cohort, to 30 %, when the priding algorithm results in the discount on offer in a cell being inversely proportional to the contemporary cell load. Additionally, the model appears to suggest that the use of optimization algorithms to control the level of discount offered in cells would likely result in discount simply converging to a “no-discount” scenario. Finally, commentary is offered on additional factors which need to be considered when interpreting the results of this work such as the impact of subscriber churn on the size of the subscriber base and the technical and marketing challenges of deploying the various dynamic pricing algorithms which have been investigated.
Vorheriger Artikel The self-configuration of nodes using RSSI in a dense wireless sensor network
Nächster Artikel Utilization of multi-dimensional source correlation in multi-dimensional single parity check codes

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Metadaten
Titel
Modelling revenue generation in a dynamically priced mobile telephony service
verfasst von
Han Wang
Damien Fay
Kenneth N. Brown
Liam Kilmartin
Publikationsdatum
01.08.2016
Verlag
Springer US
Erschienen in
Telecommunication Systems / Ausgabe 4/2016
Print ISSN: 1018-4864
Elektronische ISSN: 1572-9451
DOI
https://doi.org/10.1007/s11235-015-0106-6

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