Ausgabe 3/2021
Inhalt (6 Artikel)
Review article
The thirty-year evolution of customer-to-customer interaction research: a systematic literature review and research implications
Nguyen Bac Nguyen, João Carlos Rosmaninho Menezes
Open Access
Empirical article
The size–growth relationship in the social services sector in Austria
Stephanie Reitzinger, Astrid Pennerstorfer
Empirical article
Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy
Jesús J. Cambra-Fierro, María Fuentes-Blasco, Rocío Huerta-Álvarez, Ana Olavarría
Empirical article
Transforming customer brand engagement to co-creation value through participation energy and effort
Mai Thi My-Quyen, Le Nguyen Hau
Empirical article
What triggers usage of gift-giving apps? A comparison between users and non-users
Wee-Kheng Tan, Ping-Hsin Liao
Theoretical article
On the data-driven generation of new service idea: integrated approach of morphological analysis and text mining
Mingyu Park, Youngjung Geum