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Service Business
Erschienen in: Service Business 2/2015

01.06.2015 | Empirical article

The antecedents and influences of airline loyalty programs: the moderating role of involvement

verfasst von: Edward Shih-Tse Wang, Lily Shui-Lien Chen, I. Fei Chen

Erschienen in: Service Business | Ausgabe 2/2015

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Abstract

The current research attempts to examine the antecedent factors of perceived benefits (including monetary savings, exploration, entertainment, recognition, and social benefits’ quality)of airline loyalty programs affecting flight passengers’ perceived relationship investment and brand relationship qualities (including connection and partner quality) toward the airline program which in turn affects their loyalty. This research also tests the moderating effect of involvement on the relationships between the antecedents and influences toward airline loyalty programs. The results from a survey of 740 respondents indicate that the antecedent factors of recognition and social benefits have positive influences, respectively, on perceived relationship investment toward airline loyalty programs which in turn positively affects the brand relationship quality and loyalty. In addition, involvement plays an important moderating role on the relationships within the airline loyalty programs’ framework except the relationship between perceived relationship investment and partner quality. Implications for future research are discussed and limitations are noted.
Vorheriger Artikel Innovation management capabilities in rural and urban knowledge intensive business services: empirical evidence
Nächster Artikel Marketing tradition-bound products through storytelling: a case study of a Japanese sake brewery

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Metadaten
Titel
The antecedents and influences of airline loyalty programs: the moderating role of involvement
verfasst von
Edward Shih-Tse Wang
Lily Shui-Lien Chen
I. Fei Chen
Publikationsdatum
01.06.2015
Verlag
Springer Berlin Heidelberg
Erschienen in
Service Business / Ausgabe 2/2015
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI
https://doi.org/10.1007/s11628-013-0226-6

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