Ausgabe 1/2013
Nonprofit Branding
Inhalt (5 Artikel)
Original Article
Co-branded cause-related marketing campaigns: the importance of linking two strong brands
Ilaria Baghi, Veronica Gabrielli
Original Article
Who are we? The impacts of anthropomorphism and the humanization of nonprofits on brand personality
Rachel C. Stinnett, Eva E. Hardy, Richard D. Waters
Original Article
Does organizational reputation influence the willingness to donate blood?
Marius Mews, Silke Boenigk
Original Article
Scale development research in nonprofit management & marketing: a content analysis and recommendation for best practices
Walter Wymer, Helena Maria Baptista Alves