Ausgabe 4/2018
Inhalt (8 Artikel)
The moderating role of social themes in cause-related marketing advertisements
Thamaraiselvan Natarajan, Daniel Inbaraj Jublee, Dharun Lingam Kasilingam, Gladys Stephen
The importance of the service encounter in influencing identity salience and volunteering behavior in the cultural sector
Jodie Kleinschafer, Mark Morrison, David Dowell
Factors influencing successful net promoter score adoption by a nonprofit organization: a case study of the Boy Scouts of America
Thomas A. Burnham, Jeffrey A. Wong
Place branding: revealing the neglected role of agro food products
Celso Lopes, João Leitão, Juan Rengifo-Gallego
Volunteers’ perspective on online volunteering - a qualitative approach
Filipa Silva, Teresa Proença, Marisa R. Ferreira
Are foundations assessing their impact? Concepts, methods and barriers to social impact assessment in Italian foundations
Elisa Ricciuti, Francesca Calò
Antecedents and consequences of perceived student employability in Qatar: parental perspective
Rima Charbaji El-Kassem, Abdellatif Sellami, Elmogiera Fadlallh Elsaye Elawad
Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media
Rita Ferreira Gomes, Beatriz Casais