Ausgabe 4/2007
Inhalt (6 Artikel)
Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
Aimee Drolet, Patti Williams, Loraine Lau-Gesk
Compromising the compromise effect: Brands matter
Francisca Sinn, Sandra J. Milberg, Leonardo D. Epstein, Ronald C. Goodstein
The relationship between FSI advertising style and coupon redemption
Harper A. Roehm Jr., Michelle L. Roehm
Quality of past performance: Impact on consumers’ responses to service failure
Rodolfo Vázquez-Casielles, Ana Belén del Río-Lanza, Ana María Díaz-Martín
Organizational identification as a determinant of customer orientation in service organizations
Jan Wieseke, Johannes Ullrich, Oliver Christ, Rolf Van Dick
The impact of a product’s country-of-origin on compromise and attraction effects
Shih-Chieh Chuang, HsiuJu Rebecca Yen