Ausgabe 4/2011
Inhalt (7 Artikel)
Incorporating long-term effects in determining the effectiveness of different types of online advertising
Ralph Breuer, Malte Brettel, Andreas Engelen
Do vendors benefit from promotions in a multi-vendor loyalty program?
Matilda Dorotic, Dennis Fok, Peter C. Verhoef, Tammo H. A. Bijmolt
Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior
Cristel Antonia Russell, Dale W. Russell, Jill Klein
A brand choice model for TV advertising management using single-source data
Masataka Ban, Nobuhiko Terui, Makoto Abe
The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus
Chung-Chau Chang, Bo-Chi Lin, Shin-Shin Chang
The impact of the amount of available information on decision delay: The role of common features
Anish Nagpal, Adwait Khare, Tilottama Chowdhury, Lauren I. Labrecque, Ameet Pandit
Erratum to: How buyers forecast: Buyer–seller relationship as a boundary condition of the impact bias
Ashwani Monga, Haipeng (Allan) Chen, Michael Tsiros, Mona Sinha