Ausgabe 4/2013
Inhalt (6 Artikel)
Original Paper
A parsimonious multivariate poisson model for market basket analysis
Katrin Dippold, Harald Hruschka
Original Paper
Hedonism versus accuracy: the influence of motivation and affect on the evaluation of multiple gains and losses
Dorothea Schaffner, Pragya Mathur, Durairaj Maheswaran, Andreas Herrmann
Original Paper
Resolving conflict over salespeople’s brand adoption in franchised channels of distribution
Thomas Rajab, Florian Kraus, Jan Wieseke
Open Access
Original Paper
The influence of different dimensions of social comparison on performance measure choice and team composition
Ulrich Schäfer
Original Paper
Organizational structure and success of international joint ventures in emerging economies: the case of Spanish–Moroccan SMEs
Eva Argente-Linares, M. Victoria López-Pérez, Lázaro Rodríguez-Ariza