Ausgabe 3/2018
Inhalt (10 Artikel)
Effects of membership tier on user content generation behaviors: evidence from online reviews
Dongpu Fu, Yili Hong, Kanliang Wang, Weiguo Fan
Auctions for online ad space among advertisers sensitive to both views and clicks
Patrick Maillé, Bruno Tuffin
Exploring the cognitive and affective bases of online purchase intentions: a hierarchical test across product types
Tibert Verhagen, Daniel Bloemers
Receiver responses to referral reward programs in social networks
Qi Wang, Yunxia Mao, Ji Zhu, Xiaohang Zhang
Mode comparison study on willingness to buy and willingness to pay for organic foods: paper-and-pencil versus computerized questionnaire
Kiriaki M. Keramitsoglou, Katja Lozar Manfreda, Charalampia Anastasiou, Knut Kalgraff Skjak, Konstantinos P. Tsagarakis
Marketing strategy of internet-banking service based on perceptions of service quality in Vietnam
Chih-Chin Liang, Ngoc Ly Nguyen
Recognition of business risks when purchasing goods on the Internet using GIS: experience from Slovakia
Pavol Kita, Zdenek Szczyrba, David Fiedor, Ales Letal