Ausgabe 1/2016
Inhalt (16 Artikel)
Falling in love with brands: a dynamic analysis of the trajectories of brand love
Tobias Langner, Daniel Bruns, Alexander Fischer, John R. Rossiter
“Top 10” reasons: When adding persuasive arguments reduces persuasion
Kimberlee Weaver, Stefan J. Hock, Stephen M. Garcia
To Groupon or not to Groupon: The profitability of deep discounts
Benjamin Edelman, Sonia Jaffe, Scott Duke Kominers
Variety-seeking as an emotional coping strategy for chronically indecisive consumers
Hyewook G. Jeong, Aimee Drolet
Powerlessness following service failure and its implications for service recovery
Jimmy Wong, Joshua D. Newton, Fiona J. Newton
Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market
Charalampos Saridakis, George Baltas
Effects of personalized e-mail messages on privacy risk: Moderating roles of control and intimacy
Ji Hee Song, Hye Young Kim, Sahangsoon Kim, Sung Won Lee, Jong-Ho Lee
Managing sub-branding affect transfer: the role of consideration set size and brand loyalty
Yi He, Qimei Chen, Leona Tam, Ruby P. Lee
Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products
Kristina Klein, Valentyna Melnyk
Death-related publicity as informational advertising: evidence from the music industry
Leif Brandes, Stephan Nüesch, Egon Franck
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Felix Septianto, Loren Pratiwi
Brand-embedded interaction: a dynamic and personalized interaction for co-creation
Yuna Kim, Rebecca J. Slotegraaf