Ausgabe 4/2002
Inhalt (6 Artikel)
A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling Down from a Fully-Loaded Product
Irwin P. Levin, Judy Schreiber, Marco Lauriola, Gary J. Gaeth
Disentangling Effacement, Omnivore, and Distinction Effects on the Consumption of Cultural Activities: An Illustration
Morris B. Holbrook, Michael J. Weiss, John Habich
The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition Liabilities and Payments
Dilip Soman, Vivian M. W. Lam
Perceptual Differences of Marketing Journals: A Worldwide Perspective
Vasilis Theoharakis, Andrew Hirst