Ausgabe 4/2003
Inhalt (5 Artikel)
Successful New Product Pricing Practices: A Contingency Approach
Paul Ingenbleek, Marion Debruyne, Ruud T. Frambach, Theo M. M. Verhallen
An Easily Implemented Framework for Forecasting Ticket Sales to Performing Arts Events
Daniel S. Putler, Shilpa Lele