Ausgabe 1/1998
Inhalt (7 Artikel)
Multi-Group Latent Variable Models for Varying Numbers of Items and Factors with Cross-National and Longitudinal Applications
Hans Baumgartner, Jan-Benedict E.M. Steenkamp
Strategic Framing: A Study of the Antecedents of Threat and Opportunity Perceptions
John W. Mullins, Donald R. Bacon
The Moderating Effect of Product Category Knowledge and Attribute Importance on the Attraction Effect
Prashant Malaviya, K. Sivakumar