Ausgabe 1/2005
Inhalt (4 Artikel)
Allocating a Promotion Budget between Advertising and Sales Contest Prizes: An Integrated Marketing Communications Perspective
Pushkar Murthy, Murali K. Mantrala
The Impact of Price Disclosure on Dynamic Shopping Decisions
Benedict G. C. Dellaert, Vladislav Y. Golounov, Jaideep Prabhu
Do Style-Goods Retailers’ Demands for Guaranteed Profit Margins Unfairly Exploit Vendors?
Murali K. Mantrala, Suman Basuroy, Shailendra Gajanan