Ausgabe 2/2000
Inhalt (7 Artikel)
Attribute Identities Matter: Subjective Perceptions of Attribute Characteristics
Mary Frances Luce, James R. Bettman, John W. Payne
Will You Help Me Please? The Effects of Race, Gender and Manner of Dress on Retail Service
Thomas L. Ainscough, Carol M. Motley
A Model for Observation, Structural, and Household Heterogeneity in Panel Data
Sha Yang, Greg M. Allenby
A Comparison of Full Profile and Hierarchical Information Integration Conjoint Methods to Modeling Group Preferences
Eric J.E. Molin, Harmen Oppewal, Harry J.P. Timmermans
A Comment on the Relationship between Coefficient Alpha and Scale Characteristics
Kevin E. Voss, Donald E. Stem Jr., Stergios Fotopoulos